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XMI Redefines the Business Casual Shirt With New Fall 2008 Signature Back Shirt Collection

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NEW YORK and STAMFORD, Conn., Jan. 20 /PRNewswire/ -- XMI Corporation, a leading designer and manufacturer of premium mens' and boys' neckwear, dress shirts, sports shirts, and accessories, is introducing a "Revolution in Shirt Making" with the launch of its sophisticated Fall 2008 Signature Back Shirt Collection today at the Designers Collective show (Booth #2406) being held at Pier 94 in New York City.

"We initially conceived the concept some time ago with the intent of creating a shirt that offers greater flexibility and a more defined silhouette," said Bert Pulitzer, founder of XMI and the shirt's designer.

"Over the past few years, we've refined the initial design, tailoring it SPECIFICALLY for business casual wear occasions when the shirt becomes a major focus of a man's wardrobe," he explained.  "The shirts are extremely sharp looking and very distinctive from any of our competitors' designs.  We are excited about adding the shirt to our fall lineup and are anticipating strong demand from our retailers," added Pulitzer.

Clean, modern, and flattering best describe the Collection that has a unique, almost engineered fit that enables more freedom of movement and unsurpassed comfort.  The stitching on the back of each shirt is what really makes this Collection stand out.  It begins at the collar and accents the shoulder blades for a perfect fit.

"Fashion observers are telling us that it is the new business casual shirt," said Jack Khzouz, president and CEO of XMI.  "Its unusual design commands attention on its own without a suit and tie.  A bit more contemporary than our more classic shirts, The Back Shirt sustains the same quality and exceptional characteristics of all XMI Collections," added Khzouz.

Colors for this season include taupe, black, olive, crisp white, vivid purple, and masculine brown.  The Collection is available in solids, prints, plaids and stripes with an emphasis on dobbies.

The Fall 2008 Signature Back Shirt Collection will be available this fall and can be purchased online at http://www.XMI.com, as well as at select department stores and specialty shops across the country including, The Rogue, Khaki and Popes.  Retail price ranges from $165 to $245.  For more information, please visit the XMI Website or call 1-800-745-0010.

 The XMI Back Shirt is a copyright protected design of XMI Corporation.

 About XMI Corporation

Founded in 1987, XMI Corporation is a leading designer and manufacturer of premium mens' and boys' neckwear, dress shirts, sport shirts, and accessories. Headquartered in Chippewa Falls, Wisconsin, XMI also has a marketing office in Stamford, Connecticut, and a sales office in New York City.


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