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The Walking Company to Open New Store in Princeton

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Leading Retailer of Comfort Footwear Brings Premium Brands and Latest Styles of Quality Comfort Shoes and Accessories to Sixth Location in New Jersey

PRINCETON, N.J., Dec. 12 /PRNewswire-FirstCall/ -- The Walking Company, Inc., the leading retailer of comfort footwear in the U.S., today announced its new store in Princeton, New Jersey will open its doors on Friday, December 15.

The new 1,300 square-foot location will feature the latest styles and designs from more than 40 premium comfort footwear brands such as ECCO, Mephisto and Dansko. The Walking Company also offers a wide selection of comfort footwear from hard-to-find quality brands from around the world such as Pikolinos and Beautifeel. The store will offer a comprehensive selection for every walk of life, including dress shoes, sandals, clogs, boots and active.

The Walking Company currently has New Jersey locations in Short Hills, Cherry Hill, Paramus, Freehold and the recently opened store on the Boardwalk in Atlantic City.

"This is the third store we have opened in New Jersey during the past three months," said Lee Cox, senior vice president of retail at The Walking Company. "Our new locations in Atlantic City and Freehold have received a tremendous response when they opened. The Princeton area is very special and we are anticipating the same response for this store."

Located in the heart of downtown Princeton N.J., Palmer Square is a stylish outdoor collection of shops, restaurants, offices and residences surrounding the Town Green and the historic Nassau Inn. Hours of operation for the Princeton store are Monday-Thursday, 10:00 a.m.-6:00 p.m.; Friday-Saturday, 10:00 a.m.-8:30 p.m.; and Sunday 12 noon-5:00 p.m.

"The Walking Company fills a lifestyle shoe category that we do not currently have on the Square," said David Newton, vice president of Palmer Square Management. "They will certainly complement our existing tenant mix. Furthermore, we feel their company philosophy will be a welcome addition to the community."

All of the footwear sold by The Walking Company comes with the company's promise of authentic comfort, which guarantees every product sold is manufactured to provide a maximum level of comfort to the wearer all day long. All products are made with the highest quality materials and unsurpassed craftsmanship.

In addition to a wide selection of comfort footwear, The Walking Company offers a variety of comfort-related accessories. The new store will also feature the Lynco orthotic system and digital foot scanning technology. Customers who come into the store can have their feet scanned to identify their foot type and pressure points, and determine the appropriate Lynco orthotic for their feet. Orthotics, once used as a remedy for foot conditions, are now widely used by people wanting increased comfort and improved footwear performance.

The Walking Company, Inc. is a leading independent specialty retailer of high quality comfort shoes and accessories and is dedicated to bringing customers the best brands from around the world, featuring premium brands such as ECCO, Mephisto, Dansko, UGG and Merrell among many others. The Walking Company, a wholly owned subsidiary of Big Dog Holdings (NASDAQ:BDOG), sells its products through approximately 140 stores in premium malls across the country as well as The Walking Company catalog and Web site. More information is available at http://www.thewalkingcompany.com.

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The Walking Company to Open New Store in Princeton

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