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Tweens Make Connections with New Chain-link Jewelry Kits from Mugwaz

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NEW YORK, March 10 /PRNewswire/ -- ENK International's Children's Club, Javits Center -- Combining two of today's hottest trends - chain-link jewelry and do-it-yourself (DIY) accessory kits - Mugwaz (http://www.mugwaz.com/) introduces Mugwaz Take-Out Linkz, hip DIY chain-link charm accessories girls can customize any way they want.

"Chain links are everywhere, as necklaces, bracelets, purse straps, you name it," said Bree Altman, Mugwaz founder and president. "But tween girls want to wear their own creations, not someone else's idea of fashion. So Mugwaz has turned the chain-link trend into a customizable accessory for girls of all ages."

Mugwaz Take-Out Linkz kits ($9.95) are available in Metalz, Neonz and Colorz and come packaged in fun Chinese take-out boxes. Each includes 75 links - enough to make necklaces, bracelets, anklets, belts and even purse straps - and every Mugwaz Take-out Linkz kit comes with one of three sparkly, pop-art-style dog head charms, inspired by Altman's short, dark and handsome dog Mugwa. Six additional colorful charms with sayings on the back - Mugwaz Charmz - are available for separate purchase ($2.50).

Since its introduction of the original Mugwaz flip-flop design kits, Mugwaz has grown to become the leader in craft fashion fusion. The company's design kit line now includes Mugwaz Teez, Mugwaz Bagz, Mugwaz Beltz and Mugwaz Take-Out Linkz.

But Mugwaz accessories are not just fashion for fashion's sake: Kids can actually learn something while creating their fashion masterpieces. Mugwaz Take-Out Linkz kits are fun rainy-day crafts and make ideal party activities. Altman, a mother of three, added that Linkz appeal to grown-up girls as well because the kits make today's trends affordable.

"It's no secret that girls emulate their mothers, but they don't want to have the exact same things. They want to put their own spin on the trends," Altman explained. "That's where we come in. Not only does the kit allow little 'divaz' to make their own charm chains and older fashionistas to have the latest trends without spending a fortune, it's also great for hand-eye coordination, making it a fashionable and educational purchase parents can feel good about."

Mugwaz Take-Out Linkz will be available in retail stores nationwide this month. Until then, more information is available at http://www.mugwaz.com/. Visit Mugwaz at Booth 1150 at ENK International's Children's Club at the Javits Center through Tuesday, March 11.