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Natural Skincare Line Launched to Teach Children Healthy Habits That'll Last a Lifetime

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Paraben-Free, Organic and without harmful chemicals - TruKid Gives Today's Well-informed Parents a Better Way to Care for Their Children's Skin

OAKLAND, Calif., Sept. 26 /PRNewswire/ -- Look out! There's a new kid in town. Oakland mother of six, Jennifer Adams saves "make-believe" for the children and infuses only truth when it comes to the launch of her skincare line, TruKid(TM). The TruKid line offers products that are truly all natural, organic and free of all harmful ingredients found in most other brands. This includes: parabens, phthalates, SLS and propylene glycol. The TruKid.com web site highlights each product with a healthy habits skincare lesson and song to reinforce the message.

As a mother, Ms. Adams has a vested interest when it comes to children's safety and age-appropriate skincare products. "What goes on a child's skin is just as important as what goes in their tummies," says Ms. Adams. "Adult consumers want to use products that are all natural and chemical free and they should be able to make the same choices when it comes to their kids," she adds.

According to Princeton's journal The Future of Children, young children's skin absorbs up to three times more chemical substances through their skin than adults do. A product free of harmful chemicals is absolutely necessary when it comes to purchasing skincare for kids.

TruKid launches 11 kid-friendly products, all of which are kid-friendly basics like Sunny Days Sunscreen, Bubbly Body Bar Soap, and Hero stick (a healing salve that can be used as a natural alternative for bruised knees or scraped elbows). The products are also conscientiously priced for the parent; prices average $9 -$16 per 3.5-4 ounce bottle.

Look for the "TruKid Smart Label(TM)" seal of approval. The label ensures parents that the ingredients are free of harmful ingredients, natural, non- toxic and safe. Trukid has also made a pledge with the Compact for Safe Cosmetics. This coalition's goal is to protect consumers and workers by requiring the health & beauty industries to phase out chemicals linked to cancer, birth defects and other health issues, and replace them with safer alternatives.

TruKid products are available online at http://www.trukid.com/.