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Key Trends That Will Shape Our World in 2008

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LONDON, December 13/PRNewswire/ --

- World's no. 1 Trendspotter, Marian Salzman, Identifies What's Hot Next
Year

    Marian Salzman, the world's no. 1 Trendspotter and Chief Marketing
Officer at JWT Worldwide, is back for the third year along with Ann Mack,
Director of Trendspotting at JWT, with their fascinating annual forecasts for
2008. Marian has previously brought us the metrosexual man, domestic divas,
globesity, fortification and wiggers (white kids who want to be black).

    Trends covered include Health, Travel, Home, Technology,
Fashion and Beauty. (For more detailed information on the trends below and
information on many others please see contact details below.)

- Babymoons / Procreation holidays - hotels will aggressively
market 'babymoons' to couples seeking some tranquillity before entering
parenthood and for couples looking to get pregnant there are now
'procreation breaks' complete with age-old fertility treatments, massage
and candlelit dinners

- Slum Tourism - more selfless and socially responsible
holidays. The appeal of Brazilian favelas, Mexican junkyards and South
African shanty towns will rise as people are keen to learn about social
conditions around the world

- High-tech health - customised work-out based on one's DNA.
Fitness fanatics will check out services from genetic-profiling companies
which perform DNA analysis to determine the type of exercise routine a
person is most suited to

- Blue is the new green - blue will replace green as the
environmental movement's colour du jour. Climate change has quickly
become the driver of environmentalism 2.0 and people worldwide understand
that climate is all about the seas and the sky - both blue. Watch for
green to become a subset of blue which is coming to denote the much
larger emerging spirit of good-citizen ethics

- Radical Transparency - it's the new generation gap, a divide
between those who relish privacy and those who want to show and tell all.
For younger generations, 'nothing to hide' will be the new norm. But look
for radical transparency to temper (at least temporarily) as online
exhibitionists enter higher education and the workforce.

- Staycations - more people will opt to split their holiday
time in to long weekends, eschewing long leisurely trips to distant
locales

- Couch surfing - already 300,000 people have signed up to the
couch surfing project whose members are willing to offer a couch to
travelers and show visitors around their city

- Genetic testing goes mainstream - as the price of DNA testing
technology falls.

    There has always been an incestuous relationship between
healthy and beauty, but the ties are getting closer, as the field of
medi-beauty takes off. Watch out for genetic testing TV commercials

- E-ddiction - internet addiction rises and it's not just porn,
chat rooms or gambling, role-playing games become the biggest new
e-ddiction

- iTerrorism - the rise of Islamic jihadi media (blogs and
videos offering militant views. Internet jihadists are increasingly
reaching out to disenchanted youth through English language websites

- Techs-tiles - clothes that can monitor your health or
double-up as a GPS system will become more mainstream