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TotalBeauty.com Skyrockets to Top Ten Beauty Website for Women

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NEW YORK, Feb. 7 /PRNewswire/ -- Within just one month of its official launch date, TotalBeauty.com , the most comprehensive online beauty library for women, is generating over half a million monthly unique visitors to its community since going live in December 07. With over 60,000 product reviews of prestige, mass market and spa brands, this innovative beauty resource has skyrocketed to one of the top 10 beauty destinations on the internet for women.

Founded in 2007 and venture backed, TotalBeauty.com helps women achieve their beauty goals. The TotalBeauty.com 'Product Library' is the first and largest unbiased product review directory. The 'Beauty Scout' tool acts as a personal beauty consultant, giving members the option to customize the site and generate recommendations to match their individual needs and preferences. 'TotalBeauty.com TV' is filled with hours of helpful and entertaining how-to videos that offer easy to achieve beauty solutions. This community resource is where women can share their opinions and connect with other women who have similar beauty issues and questions.

TotalBeauty.com is the first completely unbiased and comprehensive resource for beauty product information and beauty solutions online. "Women are incredibly passionate about beauty and hungry for a platform to learn and share. TotalBeauty.com is that place," said CEO and Founder Emrah Kovacogl, who developed the concept of TotalBeauty.com after working at Procter & Gamble as the Global Digital Brand Manager for the Cosmetic Category. Having worked in consumer marketing for leading beauty brands, it became clear to Kovacogl that the industry was lacking an inclusive beauty guide for women of all ages and lifestyles. To turn his vision of TotalBeauty.com into a reality, Kovacogl organized a team of experts in the fields of editorial content, new media and beauty marketing.

Bringing the best of the online beauty community together, the TotalBeauty.com team has been backstage at New York's Fashion Week reporting on the latest runway trends in hair, makeup and nails. In partnership with a team of 20 of the nation's leading beauty bloggers to report in real-time backstage, these top, influential i-correspondents scooped on the latest runway trends and show highlights on their own blogs and on TotalBeauty.com.