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Toni & Guy is Named a CoolBrand!

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LONDON, October 6/PRNewswire/ -- Toni&Guy - Official Haircare sponsors to London Fashion Week, was announced as one of the UK's coolest brands at the exclusive Cool Live event held at one of London's rare hidden gems - the 'Gymnasium' in King's Cross last week.

CoolBrands is an unprecedented initiative from the Superbrands organisation and is considered a key barometer of the nation's coolest brands, people and places.

As a CoolBrand, Toni&Guy 'has become extremely desirable among many style leaders and influences.' Having dominated high street hair fashion for over 40 years, Toni & Guy has won "Artistic Team Of The Year" 11 times and has pioneered extras to the salon service such as its own award-winning client magazine and even a dedicated, independent TV channel Toni & Guy.TV.

At its core is the CoolBrands Council who judge which brands have successfully created a cool reputation at this moment in time. This year's council includes MTV presenter and Radio One DJ Trevor Nelson, designer Ben de Lisi and Dazed & Confused Editor Nicki Bidder. Adding a further dimension to the expert opinion and new for 2006, Superbrands has joined forces with YouGov, the UK's most accurate research agency, to ask the consumers themselves which brands they rate as 'CoolBrands'. (Detailed selection process in Notes to Editors)

Stephen Cheliotis, Chairman of the CoolBrands Council for 2007 commented, 'with ever-evolving trends and interpretations of what is 'Cool', this vital step forward makes the consumer knowledge and experience a fundamental part of the programme.'

CoolBrands 'have a magic about them, signifying that users have a sense of taste and style.'