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Tommy Hilfiger Ask 'What Do You Dream About?'

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Tommy Hilfiger Launches Interactive Website Destination, Dreamingaboutyou.Com

NEW YORK, March 3 /PRNewswire/ -- Fragrance-loving dreamers looking to share their dreams or get inspired to make them come true have a new destination: Dreamingaboutyou.com.

The site goes live today and is in collaboration with the launch of the new women's fragrance, Dreaming Tommy Hilfiger. A fragrance concept inspired by the luxurious feeling of escaping into a fantastical dream, Dreaming Tommy Hilfiger debuted in stores February 2008.

As visitors log onto dreamingaboutyou.com they will be enveloped in beautiful imagery as well as song. Jason's Rowe's, "The Dreaming" which is also featured in the TV commercial, was written especially for this fragrance.

Visitors to the website will also find:

Dream Expert -- Dreams are the product of our imagination and creativity. So what do you dream about? Dreamingaboutyou.com includes an interactive, exploratory experience where dreamers will be able to submit their dreams to Craig Webb for the opportunity for a personal interpretation. Each week three dreams and their interpretations will be chosen to be featured on the site. In addition, one day a month, visitors will have the opportunity to make an appointment to have Craig interpret their dream live over the phone. This feature will go live on March 17th.

Dream Interpreter -- For visitors whose dreams are too personal to share with the world, they will be able to use the automated dream interpreter. A special feature in this section, which will also be available on March 17th, allows visitors to receive automated dream interpretations via keywords they submit regarding their dreams, as well as forward their dream interpretation to a friend.

Dream Confession -- The question here is, "Who do you dream about?" This feature allows visitors to confess their dreams to the object of their desire in the form of an e-card.

Behind-the Scenes Footage -- See an insiders look of the making of the fragrance advertising campaign with model Mona Johansson, the face of Dreaming Tommy Hilfiger. The Dreaming Tommy Hilfiger TV Commercial will also be streamed online.

Downloadable "goodies" include computer backgrounds and wallpaper.

Dreaming Collection -- Dare to Dream. Tempting and seductive, Dreaming Tommy Hilfiger is a light, fruity floral brimming with exotic flowers and succulent fruits. The combination of notes in Dreaming Tommy Hilfiger takes the senses on a journey. White Peach, Tuberose and Freesia are found at the heart of the fragrance. The collection includes a parfum, eau de parfum, smoothing body lotion, sensuous body wash, rollerball/lipgloss duo and a solid perfume pendant.

Dreaming Tommy Hilfiger launched in February 2008 and is available in Macy's and in all Tommy Hilfiger retail stores.

The Tommy Hilfiger Group

Tommy Hilfiger is a leading premium lifestyle brand and one of the largest designer apparel brands globally. Tommy Hilfiger Group, through its subsidiaries, designs, sources and markets men's and women's casual wear, sportswear, jeans, children's wear and footwear. The Group's products can be found in its network of dedicated retail stores in Europe, the United States and Canada, as well as in leading specialty and department stores throughout Europe and North America.

Through over 40 licensees, Tommy Hilfiger-branded products, including a broad array of related apparel, accessories, fragrance and home furnishings, are distributed worldwide, including in Mexico, Central and South America, Japan, Australia India, China and elsewhere throughout Asia.

Since 1995, Tommy Hilfiger Toiletries has produced fragrances and body products that reflect the all-American lifestyle themes of designer Tommy Hilfiger. It is part of The Aramis and Designer Fragrance division of The Estee Lauder Companies, which creates and markets fine and designer fragrances and skin care. The Estee Lauder Companies is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance, and hair care products.