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Summertime Sun Exposure Can 'Burn' Acne Sufferers in More Ways than One

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DOYLESTOWN, Pa., June 30, 2009 -- For most people, the arrival of summer means more time outdoors, with trips to the beach, pool parties and other outdoor activities. What can be more enjoyable than soaking up the sun and having fu with friends? But for those who suffer from acne, the summertime can actually mean a worsening of symptoms and the need for extra care for their skin.

Many acne sufferers falsely believe that sun exposure can be beneficial for their condition. This misconception is not entirely based on myth -- minimal amounts of sun exposure may initially improve the appearance of acne. However, this exposure over time can actually make acne worse by increasing oil production, damaging follicular walls and clogging pores, resulting in exacerbations that may not surface for several weeks after sun exposure.

On top of this misconception, acne patients may also be at risk for increased sun sensitivity and skin damage if they are on an acne treatment -- many prescription and over-the-counter products recommend avoiding sun exposure because these products may make the skin considerably more vulnerable to the damaging effects of UV rays. So, what can acne patients do to help treat and protect themselves during the summer months and beyond?

Luckily, there is a new convenience kit available that can help acne sufferers get the most out of their treatment. With one prescription, the Avidoxy(TM) DK defence kit provides patients with the convenience of three products to help attack acne from the inside out. The kit includes Avidoxy (Doxycycline Tablets), which provides the active prescription ingredient trusted as adjunctive therapy for severe acne to eradicate bacteria and reduce inflammation, along with two additional non-prescription products free-of-charge:

-- Complimentary defence(TM) acne wash, a specially formulated oil- and alcohol-free acne wash with 2% salicylic acid that provides gentle yet effective cleansing and exfoliation of the skin

-- Complimentary defence(TM) solare SPF 30+, a lightweight, oil-free, non-comedogenic sunscreen rich in anti-oxidants and moisturizers that provides the high level of sun protection that is important for patients on acne treatment

"Sun protection is important for everyone, but especially for patients who are on acne treatment," said dermatologist Gail H. Mautner, MD, Instructor of Clinical Dermatology at the Columbia-Presbyterian Medical Center. "In fact, the American Academy of Dermatology recommends that acne sufferers should always wear sunscreen with an SPF of at least 15.

The Avidoxy DK defence kit is unique in that it provides the benefits of effective acne therapy along with the sun protection patients need to help get the most out of their treatment." The Avidoxy DK defence kit is available by prescription only. For more information about the Avidoxy DK defence kit, please visit http://www.avidoxydk.com.

Important Safety Information

Avidoxy is indicated as adjunctive therapy for severe acne. To reduce the development of drug-resistant bacteria and maintain the effectiveness of Avidoxy and other antibacterial drugs, Avidoxy should be used only to treat or prevent infections that are proven or strongly suspected to be caused by bacteria.

The use of drugs of the Tetracycline class during tooth development (last half of pregnancy, infancy and childhood to the age of 8 years) may cause permanent discoloration of the teeth (yellow-gray-brown).

For full prescribing information, please visit http://www.avidoxydk.com

About Acne

Acne vulgaris (commonly called acne) is a skin disease caused by changes in the pilosebaceous units (skin structures consisting of a hair follicle and its associated sebaceous gland). Severe acne is inflammatory, but acne can also manifest in non-inflammatory forms. Acne lesions are commonly referred to as pimples, spots, zits or acne.

About Avidas(TM)

Avidas Pharmaceuticals is a privately held company focused on the therapeutic areas of dermatology, women's health and endocrinology. The company acquires, develops and maximizes the potential of acquired products through focused selling and precision marketing. The company is headquartered in Doylestown, PA. http://www.avidaspharma.com