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Students Heading Back to School Stay Cool With the Latest Fashion Trends

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NEW YORK, Aug. 9 /PRNewswire/ -- As the U.S. experiences record heat waves throughout the country, students heading back to school are staying cool with all the latest stuff they need for the classroom including new shoes featuring current trends like track flats sneakers, slouch boots, peep-toe wedges, flirty ballet flats, cable knit and ultrasuede handbags and a range of backpacks and messenger bags.

Payless ShoeSource is rocking the world of fashion with its new mission to democratize fashion and design in the footwear and accessory category by bringing the latest and greatest styles to consumers at a great price. The company is making lots of changes including revamping its brand image, redesigning its stores, launching Designer Collections such as Abaete for Payless through an alliance with fashion designer Laura Poretzky, as well as building its inventory of products featuring well-known brand names like Champion(R), Spalding(R), Airwalk(R) and Shaquille O'Neal-endorsed Dunkman(TM) Game Shoes.

"Our top priority is providing fresh, on-trend product in our stores and at the back-to-school season, our collection reflects a strong youthful spirit," said Matt Rubel, chief executive officer, Payless ShoeSource. "Kids will get the fashion they want to express their individual style and flair, and parents will be thrilled with the price -- on average under $20 an item."

The Payless Back-to-School footwear collection features trend-right silhouettes, colors, and materials that make a bold statement in any classroom.

-- Silhouettes - ballet flats, track flats, peep-toe wedges and pumps,
pointy-toed kitten heels, platform sandals, and boots, including such
styles as the "slouch" boot, military looks, fur-trimmed, and knee-
high, tall-shaft boots
-- Heavy Metal Colors - glitzy golds, burnished bronze, polished pewters,
as well as bold reds, pale pinks and rainbow weaves
-- Materials - ultrasuede, patent, athletic mesh
-- Details - buckles and hardware, ribbons and bows, lace-up accents

Coordinating handbags feature ultrasuede and sweater materials with mini pompons, whipstitching, whiskers and front buckle pocket details, among others.

The Payless Back-to-School Collection recently began appearing in stores nationwide, offering a wide range of on-trend footwear, handbags, and backpacks designed to meet the personal style preferences of kids everywhere at prices parents appreciate.

Payless ShoeSource, Inc., the largest specialty family footwear retailer in the Western Hemisphere, is dedicated to democratizing fashion and design in footwear and accessories to inspire fun fashion possibilities for the family. As of the end of first quarter 2006, the Company operated a total of 4,584 stores. In addition, customers can buy shoes over the Internet through Payless.com(R) at http://www.payless.com/ .