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Southern Cosmetics, Inc. Completes Purchase of 'Esteem' by Naomi Judd

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LONG BEACH, Calif., Jan. 5 /PRNewswire-FirstCall/ -- Southern Cosmetics, Inc. , a progressive marketing company and provider of choice cosmetics, has completed the purchase of the "Esteem" by Naomi Judd (http://www.mynaomi.com) product line from Naomi, LLC, a leading cosmetic company. The acquisition became effective on December 1, 2005. The patented line of "Esteem" by Naomi Judd products will continue to focus on products that promote anti-aging, improved self-image, and maintaining a healthy life style.

Catherine Basinger, CEO of Southern Cosmetics, stated "We are very excited about the addition of the successful "Esteem" by Naomi Judd line to our family of health, beauty and nutraceutical products. Naomi Judd is an amazing beauty with an inner strength, intellect and sincerity that allows a wide range of consumers to relate to her on a personal level. Naomi has lived such an amazing life. We look forward to working with her to ensure the continued success and expansion of "Esteem" by Naomi Judd."

About Southern Cosmetics, Inc.

Southern Cosmetics, Inc. is a progressive marketing company that specializes in research-based dermatological products that focus on healthy living and anti-aging.

To find out more about Southern Cosmetics , visit our websites at http://www.southerncosmetics.com and http://www.mynaomi.com . The Company's public financial information and filings can be viewed at http://www.sec.gov.

About Naomi Judd
To learn more about Naomi Judd, visit her website at http://www.naomijudd.com.

About Naomi, LLC

Naomi, LLC was founded in 2002 by recognized leaders in their fields who share a commitment to bring nutrient-enriched products that enhance the lives of women of all ages. Naomi LLC grossed $9 million in sales last year.