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Southern Cosmetics, Inc. Plans New Packaging for 'Esteem' by Naomi Judd

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LONG BEACH, Calif., Jan. 26 /PRNewswire-FirstCall/ -- With the recent purchase of the "Esteem" by Naomi Judd (http://www.mynaomi.com/) product line from Naomi, LLC, Southern Cosmetics, Inc. , announces plans to re- launch the ESTEEM product line with new packaging and is stepping up merchandising and promotion programs to support the effort.

Southern Cosmetics initial direction for the new packaging is based on a look and an idea synonymous with luxury, sophistication and affordability. While the patented line of "Esteem" by Naomi Judd products will continue to focus on products that promote anti-aging, improved self-image, and maintaining a healthy life style, explains Catherine Basinger, CEO of Southern Cosmetics, "One of the goals of marketing ESTEEM will be to present a harmonious visual statement in all of our packaging."

The company has approved a targeted advertising budget supporting the new packaging and re-launch and is augmenting it with a multi-faceted marketing program. Marketing plans include new infomercials, makeovers, sponsorships, and direct promotion by Naomi Judd, the host of Hallmark's "Naomi's New Morning."

About Southern Cosmetics, Inc.

Southern Cosmetics, Inc. is a progressive marketing company that specializes in research-based dermatological products that focus on healthy living and anti-aging.

To find out more about Southern Cosmetics (OTC Pink Sheets: SHCM), visit our websites at http://www.southerncosmetics.com/ and http://www.mynaomi.com/.

About Naomi Judd

To learn more about Naomi Judd, visit her website at http://www.naomijudd.com/.

About Naomi, LLC

Naomi, LLC was founded in 2002 by recognized leaders in their fields who share a commitment to bring nutrient-enriched products that enhance the lives of women of all ages. Naomi LLC grossed $9 million in sales last year.

Forward Looking Statements

This release contains forward-looking statements, including, without limitation, statements concerning our business and possible or assumed future results of operations. Our actual results could differ materially from those anticipated in the forward-looking statements for many reasons including: our ability to continue as a going concern, adverse economic changes affecting markets we serve; competition in our markets and industry segments; our timing and the profitability of entering new markets; greater than expected costs, customer acceptance of our products and services or difficulties related to our integration of the businesses we may acquire; and other risks and uncertainties as may be detailed from time to time in our public announcements and SEC filings. Although we believe the expectations reflected in the forward-looking statements are reasonable, they relate only to events as of the date on which the statements are made, and our future results, levels of activity, performance or achievements may not meet these expectations. We do not intend to update any of the forward-looking statements after the date of this document to conform these statements to actual results or to changes in our expectations, except as required by law.