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Soft & Beautiful® Touts SKIN as a Woman’s Best Fashion Accessory

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Melrose Park, IL (April 15, 2008) – With today’s plunging necklines and rising hemlines, a woman wants her skin to look its best in whatever outfit she chooses to wear. And with the “less-is-more” trend, she has to show that her luxuriously glowing skin is the only fashion accessory she needs. Global beauty care brand Soft & Beautiful understands a woman’s desire to look “soft and beautiful”, and has carried its rich heritage and strong track record of hair care innovation for women of color into the skin care realm with its new line of skin care products aptly named, Soft & Beautiful SKIN.

Boldly stating “Our SKIN is made for your skin,” Soft & Beautiful brands confidently sachets into the skin care business, with 35 years of making dreams of beauty a reality for women of color around the world firmly secured under its belt. Its new skin care line speaks directly to the skin care needs of women of color who are looking for rich, hydrating body care products for their dry, itchy skin. With a combination of cocoa, shea and almond butters, the new dermatologist-tested product line delivers superior moisturization for extremely dry skin.

“Our consumer told us that she needs a practical solution for her extremely dry skin,” said Tiffanie Jones, global marketing manager for Soft & Beautiful brands. “But she is also looking for a dab of indulgence all at once. Soft & Beautiful SKIN delivers all of that within a series of products designed to moisturize, nurture and soften a woman of color’s best fashion accessory—her beautifully unique skin.”

The collection is composed of a variety of hand and body products listed below:

- Soft & Beautiful SKIN Body Lotion is fast absorbing and non-greasy and provides moisturization for up to 24 hours. Infused with cocoa, shea and almond butters, it is a gentle formula that leaves skin feeling soft and smooth for luxurious looking skin.

- Soft & Beautiful SKIN Body Butter Cream glides on easily and absorbs quickly. The combination of almond, cocoa and shea butters replenishes and conditions exceptionally dry skin by infusing moisture. This formula is great for trouble spots or for all-over hydration and provides moisturization for up to 24 hours.

- Soft & Beautiful SKIN Hand Cream absorbs fast and is non-greasy. With its lightweight moisturizers, hands are left feeling touchably soft and silky.

-Soft & Beautiful SKIN Body Oil Gel is blended with aloe vera and olive oil. It is perfect to use on damp skin after a shower to seal in moisture. The formula was designed as a gel for easy application without the mess.

-Soft & Beautiful SKIN Body Polish is an in-shower exfoliating scrub formulated with sugar crystals and sunflower oil. It gently polishes away rough skin on elbows, knees and other problem spots. It is also great for all over removal of dry skin.

-Soft & Beautiful SKIN Firming Lotion, infused with ginseng and collagen proteins, tightens and tones while moisturizing. Skin will feel firmer and more toned in two weeks.

According to Jones, the eye-catching and sensuous product packaging will turn heads in the beauty care aisle. It’s beautifully fashioned with curves that are remarkably feminine and in a color that echoes the vanilla-to-bronze-to-cocoa hues of a woman of color. Soft & Beautiful SKIN will be available in the hand and body lotion section of food, drug and mass market retailers in July 2008.

In addition to the new skin care products, Soft & Beautiful has assembled an esteemed panel of experts to help educate its consumers about taking care of their skin. Led by renowned dermatologist, Dr. Dina Strachan, the Soft & Beautiful Beauty Institute will each quarter post a beauty report on the Soft & Beautiful SKIN website with suggestions and advice for “fashioning” lavish and healthy looking skin and lives. The prestigious panel also includes life coach and best-selling author Valorie Burton.

The Soft & Beautiful SKIN website, which goes live in mid-June, will be an interactive site, allowing consumers to pose questions to the beauty institute panelists on its Soft & Beautiful Beauty Banter Board.

To learn more about Soft & Beautiful skin, log on to http://www.softandbeautifulskin.com beginning June 15.