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Take the Silky Dress Test

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Softsoap(R)BRAND Nutra-Oil(TM) Body Wash Partners With Laura Bennett, from Project Runway Season 3, To Offer Soft Skin And A Custom-Made Dress

NEW YORK, June 6 /PRNewswire/ -- At last, it's time to pack up sweaters and slacks and bare soft, smooth skin in that perfect summer dress. To help get skin ready for summer fashion, Softsoap(R)BRAND introduces Nutra-Oil(TM) Moisturizing Body Wash with a breakthrough moisturizing formula, infused with extracts of nutrient-rich oils, that penetrates the skin's surface, leaving no greasy feel. Just in time for warm weather, Softsoap invites women to "Take The Silky Dress Test" with Nutra-Oil Body Wash by experiencing its deep hydration and then slipping into a summer dress. To celebrate dress season, women can also enter for a chance to win a custom-made dress by designer Laura Bennett of Project Runway's Season 3.

In a partnership designed to remind women to treat themselves well, the makers of Softsoap(R)BRAND and Laura Bennett will offer one lucky woman a designer dress just for her to show off her soft, smooth skin. Softsoap invites people to visit http://www.silkydresstest.com/ for a chance to fly to New York City to meet Laura Bennett and collaborate on a personal dress creation.

"Every woman wants that one dress that makes her feel beautiful and confident every time she puts it on," says designer Laura Bennett, from Project Runway's Season 3 (http://www.projectrunway.com/). "And, there's no better time to explore dress options than during the summer when you slip on that perfect dress made just for you to show off great-looking skin."

Softsoap(R) BRAND Nutra-Oil(TM) Moisturizing Body Wash leverages new technology to bring skin care benefits to the masses. Its formula combines a lipid complex, which behaves like a ceramide, with extracts of nutrient-rich oils. Ceramide, an ingredient most frequently found in luxury skin care products, is known to fortify water reservoirs under the skin, providing deep hydration and longer-lasting moisturization.

Softsoap(R) BRAND Nutra-Oil(TM) Moisturizing Body Wash line includes two offerings: Almond Oil & Shea Butter and Olive Oil & Aloe Vera. Almond oil, known to contain minerals and proteins, essential for healthy skin, and Shea Butter, from the African Shea nut, is one of the world's finest skin conditioners. Olive oil is noted for its natural emollient and moisturizing properties, while aloe vera is known to soothe and soften skin. The suggested retail price is $3.99 for 18 oz.

About Colgate-Palmolive

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet pet foods. For more information about Colgate's global business, visit the Company's website at http://www.colgate.com/.