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Serena Williams Signs With Flirt! Cosmetics

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Flirt Unveils the Guest Creator for 2006

NEW YORK, Aug. 25 /PRNewswire/ -- Tennis superstar Serena Williams teams up courtside and signs as the new Guest Creator for Flirt! cosmetics.

"Flirt! is a brand driven by pop culture," stated Jane Hudis, President, Flirt! cosmetics. "Serena is the perfect personality to continue the buzz with a celebrity collection. She is fearless on the court, dynamic and energetic, yet when she steps on the red carpet she is sexy, flirtatious and completely alluring."

Flirt!, the makeup line with more then 250 colors pushes the boundaries to be a little more daring with makeup. Flirt! enlists the creative talents of favorite personalities from pop culture to express their unique sense of style and creativity in cosmetics. The Guest Creator may work on a new color, a new product, a new accessory or an entire collection.

"I am a complete beauty junkie and being in the fashion business, I stay ahead of the trends," stated Williams. "Now I am able to create makeup that works with what is in style. Creating cosmetics allows me to be glamorous and adventurous plus show off my flirtatious side, a fun contrast to my life on the court."

William's first collection will debut in February 2006 at Kohl's Department Stores nationwide and online at kohls.com.

Flirt! is a d.b.a. of BeautyBank Inc., which is a wholly owned subsidiary of The Estee Lauder Companies Inc. (NYSE:EL). This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words like "will" or similar expressions identify forward-looking statements. Such statements are subject to certain risks and uncertainties, which could cause the companies' actual results to differ materially from those anticipated by the forward-looking statements. These risks and uncertainties include, but are not limited to competition in the beauty and retailing industries and the success of the launch.

Based in Menomonee Falls, Wis., Kohl's (NYSE:KSS) is a family-focused, value-oriented specialty department store offering moderately priced national, exclusive and private brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. Kohl's operates 674 stores in 40 states. For a list of store locations and information, or for the added convenience of shopping online, visit Kohl's Web site at http://www.kohls.com/.