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Sean John Fragrances Introduces A Sensual, Heated Scent For Women - UNFORGIVABLE WOMAN

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NEW YORK, Sept. 19 /PRNewswire/ -- Sean "Diddy" Combs' passion - and notoriety - for stirring the senses and controversy is undisputable ... and Unforgivable! His first fragrance, Unforgivable, was launched in February 2006 and quickly earned rank as the No.1-selling men's prestige fragrance in the USA. As he does with every project, Combs took center stage in the development of UNFORGIVABLE WOMAN. This new fragrance is not only getting press because of it's scent ... but also because of it's controversial new commercial spots which are being deemed too hot even for cable TV! The spot which features female model, Jessica Gomes, proves to be as racy as his first fragrance campaign. "The ad really gives you almost a fly-on-the-wall view of something happening that is a little risque," said Combs.

UNFORGIVABLE WOMAN combines notes Combs' vision of strong, modern femininity. According to Combs, the UNFORGIVABLE WOMAN is "strong - yet quiet, a woman who is sensual and passionate, who makes an impact when she enters a room, a woman who picks the words that she uses carefully, and when she speaks, she says what she means. She finds a scent she loves and she sticks to it. It's part of her lifestyle; she'd rather wear 'her' signature scent or nothing at all." The scent is warm, like a woman's body, a breathtaking combination of creamy, floral, warm and luscious notes. "I didn't want to take the easy way out as far as just making a feminine version of the men's fragrance. Women and men are totally different," says Combs. UNFORGIVABLE WOMAN, is a pearly champagne-colored bottle housed inside a shiny champagne- colored carton. The bottle packaging was created by Sean Combs to complement the male version of UNFORGIVABLE and to evoke a strong, yet soft and feminine aesthetic. Sean John's UNFORGIVABLE WOMAN Suggested Retail Price is $55 USD for 2.5 ounces and $75 USD for 4.2 ounces.

B-roll to include: Interview with Sean "Diddy" Combs, exclusive party
footage, red carpet soundbites,
:30 unedited commercial spot and print ad

For more information, please contact: Michelle Bondarchuk / Paul Wilmot Communications / mbondarchuk@greatpress.com

/ 212.206.7447
Stephanie Katzin / Paul Wilmot Communications / skatzin@greatpress.com /
212.206.7447