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Quest Sets the Mood

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ASHFORD, England, October 5/PRNewswire/ -- Quest International's latest study reveals the secret behind the human relationship with scent.

The two-stage research, directed by Dr. Anne Churchill and Dr. John Behan, discloses that some reactions to scent are learned and depend upon the cultural traditions of the society in which you are raised, others are 'hard wired' into the human brain and are therefore consistent across different populations.

The sensory programme at Quest is made up of a portfolio of tools that ranges from traditional market research to academic research.

Miriad, mood mapping and mood portraits, are key components of Quest's sensory programmes. Created by Quest they are groundbreaking tools that deliver revealing results; specifically, that smell is an emotional sense, not an intellectual one. Smell tunes into an instinctive reaction.

Let's explore a little more...

When we talk about 'well-being', a much-used term in today's health and beauty world - we're generally talking about wanting to feel relaxed invigorated and happy. Quest's Sensory Programme has revealed that scent can be used to prompt this well-being mood by tuning into the individual's sense of smell. This is a powerful tool.

Example:
Can happiness be prompted by scent?

Research in the UK, USA and France carried out by Quest shows the fragrance types that people associate with happiness. For the British it is fruit - red berries, tropical or orchard fruit. . People in the US agree, but in more fragrance aware France sweet, powdery, floral and musky woody smells were also associated with well-being and happiness.

Can you feel invigorated by a particular scent?

Apparently yes. The British wake up if they smell anything citrus or herbal. Watery aromatic scents also have the same effect. In the USA a more complex array, that includes woody and spicy fragrances reveal that for them the association with nature is the key to energy giving.

Can scent make you chill out and relax?

Comforting smells associated with desserts such as vanilla, musky smells and sweet powdery scents are the odours, which make the Brits relax. In France and the USA friendly fruity smells have the same relaxing effect.

The results of the Quest research will be far reaching. Previous understanding of the benefits of fragrance was based upon the traditions of aromatherapy. Now the effect can be actually be seen, fragrance becomes a means for manufacturers to communicate with consumers and for consumers to manage how they feel through the products they buy.

Whether it is through a spritz of your favourite scent, a sumptuously deep and scented bath, or a gentle background fragrance in your room, reach for renewed energy, comfort when under stress, or just pure happiness from the joy of being alive.