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Prince Introduces His New 3121 Fragrance at Charity Event on 07/07/07

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7% of Sales to Benefit 7 Charities

HUNTINGDON VALLEY, Pa., June 26 /PRNewswire/ -- On 07/07/07 Purple Will Reign as Revelations Perfume and Cosmetics and megastar entertainer Prince introduce the 3121 fragrance with an in-store concert and special 24 hour online philanthropic event.

Visitors who log on to http://www.3121perfume.com/ on 07/07/07, from 12am-11:59pm, will have the opportunity to purchase the 3121 30 ml fragrance for $31.21. 7% of each sale will be divided among 7 charities chosen by Prince and Revelations.

"Our goal is to raise a half million dollars for charity," said Larry Couey, President of Revelations. "Prince has always been generous and this is an opportunity for the public to join him in giving back in a very large and meaningful way." Participating charities include:

* City of Hope (http://www.cityofhope.org)/ City of Hope is a leading
research and treatment center for cancer, diabetes, and other
life-threatening diseases. Designated as a Comprehensive Cancer
Center, the highest honor bestowed by the National Cancer Institute,
and a founding member of the National Comprehensive Cancer network,
City of Hope's research and treatment protocols impact care throughout
the nation. Founded in 1913, City of Hope is a pioneer in the fields
of bone marrow transplantation and genetics and shares its scientific
knowledge with medical centers locally and globally, helping patients
battling serious diseases.

* Jazz Foundation of America (http://www.jazzfoundation.org)/ The Jazz
Foundation of America provides emergency funding and assistance to
musicians. The vision of the foundation was to create an organization
dedicated to preserving the history and future of jazz and to promote
jazz, in all of its shapes and forms, to the public.

* Helping and Loving Orphans (H.A.L.O.) (http://www.bettytisdale.com)/
Helping and Loving Orphans (HALO) is dedicated to bettering the lives
of orphans and at-risk children around the world -- especially in
developing countries. HALO believes that the world's orphans should
have every opportunity to reach his/her maximum potential in life
through the best healthcare, education, and training available.

* Elevate Hope Foundation -- Sponsored by Sheila E.
(http://www.elevatehope.org)/ Elevate Hope Foundation (EHF) is
dedicated to provide abused and abandoned children an alternative
method of therapy through music and the arts. The foundation funds
special services and programs that assist the needs of these children
using these fundamental methods.

* Urban Farming (http://www.urbanfarming.com)/ Founded by singer &
songwriter, Taja Sevelle, Urban Farming intends to eradicate hunger
while increasing diversity, motivating youth and seniors and optimizing
the production of unused land for food and alternative energy. Urban
Farming focuses on our "Green Science School Garden" program, creating
gardens at schools for studies in sciences, life skills, health,
nutrition and alternative fuel. Urban Farming plants organic food on
unused land and space primarily in the inner city and gives the food to
the hungry while beautifying the community and enhancing the value of
the land.

* The Bridge, Minneapolis, MN (http://www.bridgeforyouth.org)/ The
Bridge's mission is to ensure a safe and enriching environment for
youth in crisis by providing shelter, building life skills, and
assisting families in conflict. The Bridge for runaway youth believes
there should always be a place where young people can go for help -- a
place that is open 24 hours, which can offer immediate shelter and
safety, and that can help youth and parents find their common ground.

* Edith Couey Memorial Scholarship Trust Fund
(info@revelationsperfume.com): Cadott, Wisconsin is a typical American
small town with a population of approximately 1,000 people. Due to
various hardships, on average less than 50% of the graduating seniors
continue their education by attending a 4 year college. The Edith
Couey Memorial Scholarship Trust Fund was established in 2004 in
recognition of the volunteering and services that Edith Couey provided
to over 20 programs in the Cadott community since the 1940's. It
awards a Cadott High School-graduating senior a financial grant to help
further their education. Mrs. Couey's reminder was always "charity
begins at home."

The 3121 collection will simultaneously debut at select Macy's stores. For more information please visit http://www.3121perfume.com/.

About Revelations Perfume and Cosmetics Inc

Revelations Perfume and Cosmetics Inc, an eight year old Philadelphia- based fragrance development and consumer product company specializes in the design, development and manufacture of products for mass, department and specialty retailers. http://www.revelationsperfume.com/.