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Rockin' in Your Right Fit Jeans!

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Three Ultimate Jean Fits, Millions of Hits! LANE BRYANT Announces Right Fit Music Contest

NEW YORK, Oct. 24 /PRNewswire/ -- Thousands of plus-size women are now wearing Lane Bryant's revolutionary new jeans with Right Fit technology. Now you can ROCK YOUR RIGHT FIT by entering the Right Fit Music Package sweepstakes, which includes a customized Right Fit 30GB Video iPOD, sound system, music downloads and brand new clothes!

After conducting the most extensive sizing study of plus-size women in fashion history, plus-size powerhouse Lane Bryant teamed up with the developers of Right Fit technology to create a simple formula, based on waist to hip ratio, for finding the perfect pair of jeans. The sizing comes down to three colors: Yellow, Red and Blue. Right Fit jeans have been available at Lane Bryant, http://www.rightfit.com and http://www.lanebryant.com since July and are revolutionizing the way women shop.

"Customer response has been unbelievable! Some Right Fit sizes are gone within hours of arriving in the store. It shows that plus-size women are thrilled to finally have jeans that actually fit all their curves," said LuAnn Via, president of Lane Bryant.

THE CONTEST: Three ultimate fits. Millions of hits! Women who love fashion and music: go to http://www.rightfit.com to find your Right Fit, get free music downloads and register to win the Right Fit Music Package.

-- TEN GRAND PRIZE WINNERS will take home a customized Right Fit iPod
(yellow, red or blue), DLO iBoom travel sound system, 120 eMusic
Downloads, $500 Lane Bryant or Catherines Plus Sizes gift card and a
pair of pants with RIGHT FIT technology.

-- TWENTY FIVE FIRST PLACE WINNERS will get a custom Right Fit MP3 Player,
a $250 Lane Bryant or Catherines Plus Sizes gift card and a pair of
pants with Right Fit technology.

-- FIFTY SECOND PLACE WINNERS will get a $50 Lane Bryant or Catherines
Plus Sizes gift card and a pair of pants with Right Fit technology.

-- FIFTY THIRD PLACE WINNERS will get a $50 Lane Bryant or Catherines Plus
Sizes gift card.

THE FIT: Right Fit divides and color-codes plus-size women into three distinct categories based on individual body shape and size - not just the size that fits your largest body part. A Yellow body type is straight from the waist through the hips. Women with a Red fit are slightly curved from the waist to the hips. A woman with a Blue body type has a small waist and is fullest at the hips.

To develop the fits, Right Fit used cutting edge technology to scan 14,000 women's bodies and compiled the data to give its design team precise and scientific information about how plus-size bodies are shaped and how to fit those bodies.

In addition to providing this cutting edge fit breakthrough, Lane Bryant is aiding the customer's ability to find her correct size. Based on the new design of hip/waist ratio in the construction of the jeans, a woman's typical jeans size can be completely different than what she has previously worn thus, a completely new sizing system was born. Jeans with Right Fit technology are available in sizes 1 to 12 -- representing her size number to go along with her new color and customized shape.

Rightfit.com includes a quick and easy to use sizing calculator to help customers discover their individual size, shape and color, in addition to videos featuring Right Fit information, customer testimonials, song downloads, and much more.

Jeans with Right Fit technology are available under the Venezia label at Lane Bryant in different styles: classic, flare and boot cut; lengths: petite, average and tall; and washes: light rinse, medium vintage, dark blast, and dark rinse.

Career pants with Right Fit technology are available in Lane Bryant's Houston silhouette in petite, average and tall lengths.

For more information about Right Fit, please visit http://www.rightfit.com or http://www.lanebryant.com.

With over 800 stores, Lane Bryant, the nation's largest women's plus-size specialty apparel retailer, provides stylish, high-quality fashion for plus- size women in sizes 14-28. Lane Bryant offers a wide selection of apparel from career to casual - as well as a collection of accessories, hosiery and intimate apparel.