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Fall in Love with Platinum

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(NewsUSA) - Every year, Valentine's Day is looked at as one of the biggest gift-giving holidays of the year. Additionally, many use the holiday to drop down on one knee and pop the big question. Last year, 250,000 couples became engaged on Valentine's Day -; a testament to how important the day is to thousands of love-struck Americans.

If you're looking for a unique, stylish and heirloom-quality accessory to give your special someone this year, you aren't alone. According to jewelry and style expert Michael O'Connor, Platinum jewelry is one of this year's best bets for a Valentine's Day gift.

"Giving a gift of love on Valentine's Day is about emotion and being sure you will be remembered," O'Connor said. "Platinum jewelry is the perfect choice because its purity and rarity underscore the emotional reasons why you're giving the gift, while its durability means that it won't wear down like other metals and will last a lifetime."

The following jewelry ideas, compiled by O'Connor, will help you pick out the hottest jewelry this Valentine's Day:

* Engagement ring. If you're looking to propose to your significant other this Valentine's Day, look beyond the four Cs and seriously consider the setting. With an engagement diamond purchase, a premium is paid for a quality diamond, and you won't want to diminish that investment with a metal that won't complement the beauty and longevity of the stone. Platinum will hold your diamond more securely, and since it's naturally a white metal, it will maximize the diamond's sparkle. Designs that range from modern styles by Martin Flyer to vintage-inspired looks from Tacori can accommodate all types of diamond cuts.

* Gifts for him. One of the most popular Valentine's Day gifts for men -; stylish watches from companies like Franck Muller, Vacheron Constantin and Jacob & Co. -; pair masculinity with durability in Platinum looks that are perfect for dressing up or down. If you're looking for a different approach, Platinum cuff links also make a good choice for that businessman with a sense of panache.

* Platinum pendants. From the runway to Hollywood's A-list, it's all about layering this season. Look to layering Platinum pendants in oval, heart and square shapes for a distinct flair this year.

For more information on jewelry trends for Valentine's Day, visit http://www.preciousplatinum.com.