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Think Pink for the Cure: thinkproducts Raises Over $50,000 for Breast Cancer Awareness

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thinkThin Pink in Retail Nationwide to Benefit Komen During October, Breast Cancer Awareness Month

VENTURA, Calif., Oct. 22 /PRNewswire/ -- "Inner beauty" natural nutrition bar maker thinkproducts(TM) (http://www.thinkproducts.com/) has truly raised the bar for Susan G. Komen for the Cure. thinkproducts' seasonal thinkThin Pink(TM) bar, a special edition thinkThin bar dressed in a delectably pink breast cancer awareness wrapper, is in retail for the month of October, 2007 in honor of national Breast Cancer Awareness Month. Fifteen cents from every thinkThin Pink bar sold benefits Susan G. Komen for the Cure, with a minimum guaranteed donation of $10,000.

Since October 1, thinkproducts has already raised over $50,000. thinkThin Pink is in natural, grocery, and drug chain and independent retailers nationwide. Like thinkproducts' other brands -- thinkOrganic(TM), thinkGreen(TM), think5(TM), and thinkThin(TM) -- thinkThin Pink stays true to the company's commitment to vitality and promotes wellness and beauty from the inside out.

thinkThin Pink can be found across the nation in retailers such as Whole Foods, Kroger, Fred Meyer, Ralphs, Raleys, Wegmans, HEB, Hannaford, Jewel, Wild Oats. "We are ecstatic that the thinkThin Pink bar is back in retail to support Susan G. Komen for the Cure," said thinkproducts CEO, Lizanne Falsetto. "We have already far surpassed our minimum and are absolutely thrilled to be supporting such a vital cause, one that hits close to home for over three million women who are living with breast cancer today."

thinkThin Pink comes in four delicious flavors: white chocolate raspberry, peanut butter caramel, blueberry dark chocolate and lemon burst. Every bar is sugar and gluten free and packed with 20 grams of protein. The brainchild of former international fashion model and now CEO of thinkproducts, Lizanne Falsetto, thinkThin Pink was introduced to retail during the Vitality Fashion Show at the Natural Products Expo on March 10, 2007. The event demonstrated a new direction for the natural products industry that leaves behind the dated hippy-esque natural fashions of the past for the high fashion of today.

Falsetto, a mother of two, built thinkproducts based on her belief that pure food creates vitality, and that fueling the body with healthy foods results in improved performance and sustainable wellness. thinkproducts, inspired by Falsetto's desire to create food for "think about what they eat," focuses on the healing and nourishing power of nature. thinkproducts is a gluten free company.