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PEEPS Brand Licensed Products Show Iconic Treat is More Than Sweet!

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BETHLEHEM, Pa., Feb. 13 /PRNewswire/ -- Just Born, Inc., makers of PEEPS(R) Brand marshmallow candies, announced today that its 2008 licensees and PEEPS(R) Brand offerings are bigger than ever.

Kathy Bassininski, Vice President of Brand Development & Corporate Services commented, "PEEPS(R) fans have an emotional attachment to the brand, illustrated by our strong sales and the size of our PEEPS(R) Fan Club. Beyond the enjoyment they derive from eating PEEPS(R), fans are thrilled to be able to connect with the brand throughout the year with products that feature the PEEPS(R) Brand. Our 2008 range of licensed PEEPS(R) Brand products is expected be our most popular ever."

Licensed Products Available For 2008:

The range of products include novelty toys, arts and crafts and activities; an exciting line of PEEPS(R) plush; Easter Baskets; novelty candy (jumbo egg filled with candy and stickers, and more); a series of coloring & activity books; stationery; infant toys and feeding sets, rattles and teethers, and infant accessories; terrific apparel for kids, tweens and teens, juniors and young men's, kids and junior sleepwear and loungewear; slippers, socks; cosmetics; great PEEPS(R) books and more.

Pictured in the accompanying image is the "PEEPS(R) On Earth" t-shirt offered by 4004, Inc. and available at Steve & Barry's stores. PEEPS(R) Brand licensed products are available nationwide in a variety of leading retail chains including grocery, drug, mass merchandisers, dollar stores, craft stores, specialty stores and department stores. While many of the items are distributed seasonally, a number of them are available year- round, especially in the apparel category.

About Just Born, Inc.

Just Born, Inc., is a privately owned company founded in 1923 and headquartered in Bethlehem, PA. Just Born manufactures PEEPS(R) Brand Marshmallow Candies, MIKE AND IKE(R) Brand Chewy Fruit Flavored Candies, HOT TAMALES(R) Brand Chewy Cinnamon Flavored Candies, ZOURS(R) Brand Chewy Sour Candies, TEENEE BEANEE(R) Brand Jellybeans, and PEANUT CHEWS(R) Brand Candies. The company employs over 560 associates and markets its candy in over 50 countries.