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Payless Is Calling on Shoppers to Aid in the Fight Against Breast Cancer

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Third Annual Taking Steps to Fight Breast Cancer Program Features One-of-a-Kind Charm; Program Launches This Week in Stores and on Payless.com, 100 Percent of Net Profits from Charm Sales Goes to the Susan G. Komen Breast Cancer Foundation

TOPEKA, Kan., Oct. 10 /PRNewswire/ -- Later this week Payless is launching its third annual Taking Steps to Fight Breast Cancer program to benefit breast cancer research and outreach programs. The nation's largest specialty footwear retailer is, once again, selling a limited-edition breast cancer awareness item for just $2. This year's item is a decorative charm featuring the breast cancer awareness ribbon and sling-back shoe charm.

The 2006 program builds on the success Payless had in 2004 and 2005 with a $2 breast cancer awareness brooch. Through sales of the brooches in 2004 and 2005, Payless and its shoppers raised more than $1 million for the Susan G. Komen Breast Cancer Foundation. Payless said it will again donate 100 percent of the net profits from the charm sales to the Komen Foundation.

"As in years past, Payless is really making $2 count this October," said Matt Rubel, chief executive officer for Payless. "Women across America will be showing their support in style this month with the latest accessory -- the breast cancer awareness charm, available only at Payless. At just $2, this unique breast cancer awareness item is an affordable, easy and stylish way to contribute to this important cause."

To buy the $2 Payless charm, consumers can go to Payless stores or visit http://www.payless.com/ beginning later this week. This is a limited-edition item and available only while supplies last.

Breast cancer is the most common cancer diagnosed among American women of all ages and is second only to lung cancer in cancer deaths. In 2006, an estimated 212,920 new cases of invasive breast cancer are expected to occur among women in the U.S. and more than 40,000 will die from the disease. For more information on breast health or breast cancer, contact the Komen Foundation at 1-800.I'M AWARE(R) (1.800.462.9273) or visit http://www.komen.org/ .

Payless ShoeSource, Inc., the largest specialty family footwear retailer in the Western Hemisphere, is dedicated to democratizing fashion and design in footwear and accessories to inspire fun fashion possibilities for the family. As of the end of second quarter 2006, the Company operated a total of 4,584 stores. In addition, customers can buy shoes over the Internet through Payless.com(R) at http://www.payless.com/ .