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Paul Frank Launches Infants and Tween Divisions forToddler and Adult Apparel

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Southern California based apparel company famous for monkey character Julius expands children's product line to launch in Spring 2008.

COSTA MESA, Calif., Aug. 27 /PRNewswire/ -- Quirky and fun-loving apparel manufacturer Paul Frank Industries will expand its line of children's clothing to include infants as well as boys and girls. A demand from retailers and consumers has inspired the company to design high quality, fashion-forward styles for children of all ages.

The new categories will include an offering of bright colors, whimsical prints and fun t-shirt graphics for infants ranging from 0 - 24 months, girls sizes 7 - 14 and boys sizes 8 - 20.

The infant category will build on the company's successful toddler line, Small Paul. Both girls and boys categories will be influenced by the company's fashion forward adult line with a youthful spin designed for the opinionated tween.

"We have a loyal customer base, many of whom began with us ten years ago and now have families of their own," said Ryan Heuser, co-founder and president of Paul Frank. "These new children's categories have opened up many new design opportunities and have inspired our creative process way beyond our original scope."

Paul Frank Industries will present the new categories this week at the Project Trade Show in Las Vegas and by special appointment at The Venetian along with their adult line and licensed products.

For more information on Paul Frank Industries contact: Nancy Carlson (323) 397-0624 nancyc@paulfrank.com

ABOUT PAUL FRANK INDUSTRIES (PFI)

From its humble beginnings in a Southern Californian garage, as an eccentric accessories company, Paul Frank Industries has quickly grown into a successful design house for three independent brands: Paul Frank, Julius & Friends and Small Paul, as well as the Paul Frank Store retail division with worldwide locations. Fostering relationships with artists and brands through collaborations, as well as unique licensing categories that include watches, eyewear, home textiles and bicycles are examples of how Paul Frank Industries likes to take everyday products and create artistic and entertaining designs. Paul Frank Industries' brands are available at globally renowned retailers, including Nordstrom, Bloomingdales, Macys, Fred Segal, Colette, Selfridges and Beams.

Visit http://www.paulfrank.com for more information.