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Elizabeth Taylor's Passion Fragrance Partners With the NBC Daytime Drama Passions

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- Sweepstakes Grand Prize Winner will win a trip for two to Hollywood and a walk-on role on the Passions TV Show -

NEW YORK, April 2 /PRNewswire/ -- Elizabeth Taylor's Passion fragrance partners with the NBC Daytime drama Passions to create an exciting sweepstakes titled Live Your Passion ... Be a Star for a Day. Consumers enter to win the Grand Prize: a trip for two to Hollywood and a walk-on role on the Passions TV show. The sweepstakes will run from April 2nd to June 29th with the winner being announced in July. Runner up prizes of posters autographed by Elizabeth Taylor and Passion fragrance will also be awarded.

The nbc.com, nbc.com/passions and elizabethtaylorbeauty.com websites will promote the Passion sweepstakes. Additionally, in-store promotional programs will be used to generate interest in the sweepstakes.

For Spring 2007 the Passion fragrance will be re-launched with advertising support via a new image. The new ad is an image of Elizabeth Taylor from the classic movie Cat on a Hot Tin Roof. The image depicts the brand positioning of sensuality, romance and allure. Advertising is planned for selected print and internet sites.

Elizabeth Taylor's Passion fragrance is available at over 20,000 retail outlets throughout the United States, Canada and Puerto Rico. The brand's top retailers are: Wal-Mart, Walgreens, Sears, CVS/pharmacy, Target and Kohls.

The Fragrance

In 1987 Elizabeth Taylor launched her first fragrance, Elizabeth Taylor's Passion. From that moment on, fragrance history was made. Always ahead of her time, Elizabeth Taylor started the celebrity fragrance trend and the House of Taylor fragrance portfolio remains one of the most successful to date consisting of eleven fragrance brands.

"It has a scent of mystery, it's slightly elusive, kind of smoky and sweet. There's ylang-ylang in it which gives it a wonderful kind of tangy, crisp freshness ... and lilies of the valley ... brides use it in their bouquets ... that's probably why I'm so attached to it." -- Elizabeth Taylor

An international star, world famous for the power of her encompassing commitments to life, to love, to humanity, Elizabeth Taylor extended her vision to a fragrance that can truly touch the heart and soul of the woman who wears it and of the men who know her. Elizabeth Taylor's first fragrance, Passion, is as fiery and alluring as Elizabeth herself.

Passion is a sensual, romantic and elegant oriental-floral scent that reflects Elizabeth's own multi-layered personality.

Its first impression is of brilliant florals and sensual orientals: gardenia, jasmine, rose, ylang-ylang and lily of the valley. The heart of the fragrance is rich, warm, and woody patchouli, sandalwood, American cedarwood, incense and moss. The last lingering note is redolent of sweet spice and soft musk.

TOP NOTES

Oriental and floral scents of Gardenia, Jasmine, Rose, and Ylang Ylang, laced with Lily of the Valley

MIDDLE NOTES
Spicy, sensuous tones enhance the Amber and Musk

DRY DOWN
Complex refinements of Patchouli, Sandalwood, Cedarwood, Incense and Moss

The Packaging

Inspired by the color of Elizabeth Taylor's violet eyes both the bottle and the carton convey romance and seduction with a rich, deep purple hue.

The Collection
Eau de Toilette Spray 1.5 fl. oz. 40.00
Eau de Toilette Spray 2.5 fl. oz. 50.00
Perfumed Dusting Powder 5 oz. 35.00
Perfumed Body Lotion 6.8 fl. oz. 33.50

All prices are suggested retail.

Passions

Created by celebrated daytime drama veteran James E. Reilly, "Passions" explores the lives, loves and losses of four core families in the small town of Harmony: the Cranes, the Lopez-Fitzgeralds, the Bennetts and the Russells, each of whom have their own distinct and diverse personalities. The series is produced by NBC Universal Television Studio in association with Outpost Farms Productions, Inc. Lisa de Cazotte is the executive producer.

(C) 2007 House of Taylor
NBC and Passions are trademarks of NBC Universal, Inc. All Rights Reserved.