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Paris Hilton Reveals the Secret to a Good Hair Day

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NEW YORK, May 8 /PRNewswire/ -- Actress, businesswoman, and fashion icon Paris Hilton is teaming up with Sally Beauty Supply, the largest specialty retailer of professional beauty supplies in the world. In a press conference held today, May 8, 2008, at 620 Loft and Garden in New York City, Hilton announced that she has partnered with Sally Beauty Supply to design a collection of chic, high-quality yet affordable hair extensions. Available in ten natural looking shades, Clipin-Go by Paris Hilton is inspired by Hilton's flirty and feminine personal style and will be available exclusively at Sally Beauty Supply stores.

"I'm thrilled to work with Sally Beauty on my own line of hair extensions," says Paris Hilton. "My goal was to bring myself and my personality into this project. I have been wearing extensions for years and there is nothing out there like this product. We used the best quality extensions and they just look fabulous -- and beautiful hair is the ultimate accessory."

Hilton has been a Sally Beauty customer since she was a young girl and decided to partner with the company because of their national presence. Designed for girls who love to look good and feel good, Hilton's Clipin-Go extensions are made of the finest quality modacrylic hair which is 18 inches in length, giving you instant star quality hair. It's not often you get to look like a celebrity. Hilton and Sally Beauty want everyone to have party perfect hair.

"Paris has been a pleasure to work with and we are confident that this venture will be a huge success," says Mike Spinozzi, President of Sally Beauty Supply. "We are thrilled to have Paris Hilton support our continued mission of helping our customers 'solve their hair frustrations.' This partnership, with a high-profile celebrity like Paris Hilton, will be a great addition to the brand's existing persona and will allow us to cater to a younger demographic."

The Clipin-Go by Paris Hilton collection will be sold exclusively at Sally Beauty Supply Stores beginning in May '08. For more information visit http://www.parisandsally.com. The extensions are available in 10 shades of hotness and will retail for $79.99.

About Sally Beauty

Sally Beauty Supply LLC is the world's largest retailer of professional beauty products to general customers and salon professionals. The company has more than 2,700 stores in the United States, Puerto Rico, United Kingdom, Canada, Germany, Mexico, Ireland, Spain and Japan. For further information, visit http://www.sallybeauty.com or call 1-800-ASK-SALLY for store location information.

About Paris Hilton

Paris Hilton Entertainment, based in Beverly Hills, California, was established in 2006 to leverage the appeal and talents of Paris Hilton, designer, recording artist, actress, model, and author. The company manages all brand licensing, entertainment, and endorsement deals for Paris Hilton. Specifically, Paris Hilton Entertainment focuses on the development of Paris Hilton-branded fashion, beauty, and lifestyle products, as well as her ventures in film, television and music. As the face of the company, Paris Hilton takes an active role by overseeing product development, design, marketing and promotion for Paris Hilton Entertainment.