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NEW YORK, July 5 /PRNewswire/ -- Carolyn New York, the new polish on the fingertips of today's hottest models, stars and celebrities, announces the launch of its dazzling new website, where nail polish fanatics can get the hottest colors on the planet, 24/7, in a click of the mouse. To celebrate the launch, gifts, coupon-offers, and more will be offered to visitors.

A Story in a Bottle

Designed by CEO and company owner, Carolyn Cianciotto, to have the simplicity of a Manhattan street grid, getting around the website takes you from the uptown world of Park Avenue to the cool downtown scenes of the East Village, Soho and Tribeca. The glitter of Times Square to the Latin beat of Spanish Harlem. From Chelsea's cooler-than-cool art world or the rough-edged vitality of the Bronx. The bustle of Brooklyn and Staten Island or the melting pot of cultures called Queens. All through the personal stories that inspired Carolyn's New York Colors.

The Colors of the City

Like New York itself, this website is designed for speed. Click on any color and you'll get a pop-up "back story" of the color's name based on the real Carolyn's adventures in the city: "Cheating in Queens, a rich, racy red made for revenge, tells the story of a two-timing boyfriend. "Times Square," an explosive electric tangerine, recalls Carolyn's dreams of seeing her name in lights. "Poppy Chulo" one of this summer's hot new colors, reflects the fiery spirit of Spanish Harlem, one of Carolyn's favorite 'hoods. "Mugged on the 6 Train," recalls a rock concert night gone hilariously wrong. In contrast, the sheer elegance of "Sutton Place" and "Park Chix," has all the class of Carolyn's uptown, socialite clientele.

The Colors of Your Life

"They're the colors of my life," says Carolyn, "but they're also the colors of my customers' lives, too. They're fun, with a smart, sassy New York attitude. The line has plenty of classics to choose from. Every woman can relate to the stories behind the colors. My collection reflects the dazzling diversity and energy of New York."

Gifts, Steals and Fabulous Deals

Like New York, the web site is different everyday. "We reinvent it constantly with new products, holiday gift ideas, super savings and coupons you'll never find in salons or stores," says Carolyn. "Visitors will find something new every time they log on. "Once you're a customer, you're not only my friend, you're an instant New Yorker, and every New Yorker loves a good deal." Shipping is a snap, with most deliveries in less than 2 days plus express and overnight options for last minute and gotta-have-it-now shoppers. Coupons for great savings are easy to find and use, right on the web site.

Trend-Setting Colors, Advanced Care

The new website offers a full range of custom nail treatments and luxurious hand products and manicure tools. "All my formulas are free of DPB, the potentially harmful chemical additive, and fortified with special nail- nourishing conditioners to strengthen even, weak, fragile nails," says Carolyn. All the better to show off Carolyn's ever-changing rainbow of colors.

"There's a little New Yorker in everyone," says Carolyn. Discover the New Yorker in you and the colors of your life at the hot new destination for polish perfectionists, http://www.carolynnewyork.com.

For more information, Contact: press@carolynnewyork.com, or 1-866-5-CAROLYN.

THE CAROLYN BEHIND CAROLYN NEW YORK NAIL COLOR AND CARE

Carolyn Cianciotto, a native New Yorker, became impassioned by the artistry and beauty of nail care at the early age of thirteen, and set out to perfect -- and conquer -- the world of manicures, one client at a time.

Mastering her craft as a manicurist in the finest salons in New York and Palm Beach, including New York's luxurious Landmark Hotel and the Pierre Hotel, Carolyn acquired a devoted celebrity clientele. Her customers range from Her Royal Highness, Queen Nor of Jordan to sky-high sports stars, from our First Ladies to A-List television personalities to the hottest Hollywood stars.

With the encouragement of her many loyal fans, Carolyn launched Carolyn New York Nail Colors in 2005 and the line has become a favorite of models, celebrities and stylists in only 4 years. The collections include a full range of fashion-forward DPB-free nail lacquers with an edgy, fun New York attitude, custom nail treatments and luxurious hand care essentials.

A lifelong New Yorker, Carolyn embodies what it is to be a strong, passionate career woman who also embraces her roles as a wife, mother, entrepreneur and civic leader.

A firm believer in giving back to the city she loves, Carolyn actively supports a number of charities to benefit women and children in the NY-Metro area.

For more information, click on http://www.carolynnewyork.com or contact: press@carolynnewyork.com, or 1-866-5-CAROLYN.