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83 Percent of 'Nice' Girls Say They Also Have a 'Naughty' Side

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New national survey uncovers nice girls' naughty little secrets

Guys, rejoice! According to a new survey from AXE Vice men's grooming products, many girls may be a whole lot naughtier than they'll have you believe. To introduce AXE Vice, full of forbidden fruits for a fragrance that turns nice girls naughty, AXE partnered with Impulse Research Corporation to ask 1,044 women, aged 18-30, about their mischievous sides. Impulse also surveyed 200 additional women, aged 18-30, in 10 top U.S. cities to determine the naughtiest cities in the land. The results? Well, read for yourself ...

NICE GIRLS' NAUGHTY LITTLE SECRETS

-- Almost nine out of 10 women (87 percent) consider themselves to be
nice, but more than eight out of 10 (83 percent) of those same nice
girls admit they also have a naughty side
-- Eight out of 10 women (81 percent) admit that they have fantasized
about hooking up with a guy friend
-- Almost eight out of 10 women (79 percent) would consider using
handcuffs or a blindfold during an intimate encounter with a guy
-- More than half of women (52 percent) have already used handcuffs or a
blindfold during an intimate encounter with a guy
-- More than half of the women (51 percent) have hooked up with a guy
they met that same day/night
-- More than one-third of the women (35 percent) have gone to a bar
without wearing underwear

GRANDPA'S 80TH BIRTHDAY PARTY?

-- When asked about the naughtiest place where they had hooked up with a
guy, women revealed 275 different locations, including: back of an
ambulance, bathroom at Grandpa's 80th birthday party, chicken factory,
Christmas tree farm, family reunion, laundromat, retirement home,
nun's car and the Eiffel Tower

TRICK OR TREAT!?

-- More than half (55 percent) of women believe Halloween is an excuse
for girls to act or dress naughty
-- More than one-third (39 percent) of women have worn a naughty costume
for Halloween

NAUGHTY TOWN, USA

-- Looking for the naughtiest girls in the U.S.? You had better hit the
coasts. When asked seven questions to determine their level of
naughtiness, women in Los Angeles and Miami proved to be the
naughtiest, while those in Detroit and Chicago are some of the nicest

Surveyed Cities from Naughtiest to Nicest

1. Los Angeles 5. Phoenix 9. Chicago
2. Miami 6. Houston 10. Detroit
3. New York City 7. Dallas
4. Atlanta 8. Philadelphia

Forbidden Fruit ...

-- Almost all women (95 percent) would rather endure the pain of a
Brazilian bikini wax than hook up with a guy that smells bad. Ouch!
Guys, fragrance matters and AXE Vice is here to help.

FOR MORE NAUGHTY SECRETS:
Dan Cohen
Edelman
312-240-2750
dan.cohen@edelman.com

* Survey conducted by Impulse Research Corporation, August 2007

For more information, please visit: http://www.axevice.com/