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Southern Cosmetics, Inc. to Close Transaction With Naomi, LLC

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LONG BEACH, Calif., Oct. 10 /PRNewswire-FirstCall/ -- Southern Cosmetics, Inc. , a progressive internet based direct marketing company and provider of choice cosmetics headquartered in Long Beach, CA, is closing a transaction of an asset purchase with Naomi, LLC, a leading cosmetic company endorsed by Naomi Judd. Southern Cosmetics, Inc. previously entered into a letter of intent with Naomi, LLC on September 14, 2005. The asset purchase transaction is scheduled to close on October 12, 2005 and it is anticipated that Southern Cosmetics, Inc. will acquire substantially all of the assets of Naomi, LLC. With the transaction, future products will focus on products that promote anti-aging, health and self-image, and maintaining a healthier life style.

Catherine Basinger, CEO of Southern Cosmetics, stated "We look forward to working together to close this transaction and have the support of Naomi Judd and all of the key parties involved. Our acquisition of Naomi, LLC will further expand Southern Cosmetics' leadership position in the health, beauty, and nutraceutical marketplace while deepening and strengthening our relationships with all of our customers. We will be able to significantly expand our current inventory with the addition of the successful "ESTEEM" by Naomi Judd product line".

Following the closing of the transaction, Southern Cosmetics, Inc. will provide details of the transaction and an update on its overall plans.

About Southern Cosmetics, Inc.

Southern Cosmetics, Inc. is a progressive internet based direct marketing company that specializes in research-based dermatological products focused on healthy living and anti-aging. The company utilizes the direct sales channel for its skin care, anti-aging products and treatments to focus on improving its customers' outward appearance, health and self-image.

To find out more about Southern Cosmetics , visit our website at http://www.southerncosmetics.com. The Company's public financial information and filings can be viewed at http://www.sec.gov.

About Naomi, LLC

Naomi, LLC was founded in 2002 as a result of established relationships between recognized leaders in their respective fields who share a commitment to bringing nutrient-enriched products to enhance the lives of women of all ages. Naomi LLC grossed $9 million in sales last year. Based upon her strong work ethic, talent, values and personality, Naomi Judd has become a role model for women across the country and around the world. Naomi's strong belief in wellness and the value she places on nutritional and spiritual well-being inspired her to co-found, co-develop, and be the spokesperson for a line of products targeted at the mass female market.