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New Survey of Motherhood(R) Moms Shows Saving Money is One More Reason to Breastfeed

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PHILADELPHIA, July 16 /PRNewswire/ -- With gas prices soaring, Motherhood(R) Moms say they have yet another reason to breastfeed -- saving money. In the spirit of World Breastfeeding Week, August 1-7, Motherhood(R) Maternity surveyed its customers to hear from Motherhood Moms their reasons for breastfeeding, feelings on nursing in public, pumping at work and, most importantly, advice for other moms. With over 10,000 respondents, the results were compelling. While the vast majority (94.5%) agree that the baby's health is the "most important" reason to breastfeed, over a third (34.7%) of Motherhood Moms said that saving money was a "pretty important" factor in their decision. Just about half (47.6%) of Motherhood Moms also pump at work to keep costs down. Visit http://www.motherhood.com and http://www.destinationmaternity.com starting August 1st for additional survey results and words of advice from nursing moms.

"Throughout the year we promote that breastfeeding is best," said Rebecca Matthias, President and Chief Creative Officer. "We know that benefits like reducing the risk of childhood illnesses, boosting IQ, a reduced risk of breast and ovarian cancers, not to mention the strong emotional bond, are vitally important to Mom and Baby. Today's difficult economic conditions are just one more reason to nurse your baby."

In Motherhood Maternity stores throughout the entire month of August, the celebration of breastfeeding continues. Customers can schedule a custom bra-fitting appointment with a fit specialist, and discover all the nursing must-haves in the special accessories display. As always, women are welcome to breastfeed in-store as well.

Dressing over two million new moms-to-be each year, Motherhood Maternity is the maternity expert and offers an extraordinarily large selection of hot fashion at low prices. Motherhood Maternity can be found nationwide, in Canada, Puerto Rico, Guam and in all Destination Maternity(R) stores. For store locations or to shop online or by phone, visit http://www.motherhood.com, http://www.motherhoodcanada.ca, http://www.destinationmaternity.com, or call 1.800.4MOM2BE.