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Maxell Introduces New Line of Color Ear Buds for Music Lovers

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Eight Colors - One Great Sound!

LAS VEGAS, Jan. 7 /PRNewswire/ -- Maxell Corporation of America has introduced a new line of color ear buds encompassing premium sound quality with fun colors to express individual style that match the latest fashion trends. Available in a rainbow of eight colors, each ear bud comes equipped with matching cords and plugs to continue the product's pop of color.

Developed with fashion in mind, Maxell's Color Buds can help create a complete look to fit any mood. From hot pink to orange, consumers can share their love for both music and style by coordinating with the latest runway trends. There are also shades available to coordinate with popular music players like the iPod(R) nano and iPod(R) shuffle to create a complete music package. At an affordable price, Maxell's new Color Buds can be collected in multiple colors to mix and match everyday.

"Today's consumers don't stop with the simple purchase of a portable music player," said Gordon Tetreault, director of sales and marketing for Maxell's accessory products. "They want the entire package, color-coded and visually sophisticated to reflect the personality of the listener. Whether it's black buds for hard rock lovers or hot pink for pop and punk, these new, sleek Color Buds from Maxell will help complete anyone's on-the-go music ensemble."

Maxell's new Color Buds have a lifetime guarantee to insure the product against accidental breakage and have a suggested retail prices of $6.99.

About Maxell

Maxell Corporation of America, a technology and marketing leader, is a full line manufacturer of digital media products for consumer, professional and data storage markets. Maxell is a recognized brand for over thirty years that delivers a comprehensive line of digital tape and disc-based recording media products for consumer audio, video, camcorder and data storage applications. The company also has a full line of electronics care, maintenance, and accessory products including headphones, plasma TV cleaners, and iPod/MP3 peripherals such as chargers, skins and speakers. http://www.maxell.com