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Dualstar Expands the mary-kateandashley Brand Presence Nationwide With Claire's Stores

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LOS ANGELES, Feb. 6 /PRNewswire/ -- After a successful test launch of the mary-kateandashley coast to coast fragrances, Mary-Kate Olsen's and Ashley Olsen's Dualstar Entertainment Group has sealed a deal with Claire's Stores, Inc. (NYSE:CLE) to carry not only fragrances, but to expand its presence with the launch of cosmetics beginning February 2006 in 500 Claire's stores located in North America. The cosmetics collection boasts a beautiful color palette for the "tween" and teen customer with items for lips and eyes. Several other categories are in development for launch during the Back-to-School 2006 season.

"The mary-kateandashley brand remains the premier global provider of fashion, entertainment, lifestyle products and online information for girls of all ages," stated Dualstar CEO, Diane M. Reichenberger. "We are very excited to offer consumers even greater access to the mary-kateandashley brand through our partnership with Claire's."

"Claire's is a perfect fit for the mary-kateandashley brand fragrances and cosmetics," said Ashley Olsen. "The 'tween' and teen customer Claire's is famous for is perfect for the mary-kateandashley brand," added Mary-Kate Olsen.

In March 2005, the launch of new fragrances, mary-kateandashley coast to coast NYC and LA, saw success at #5 of the best-selling fragrances across all women's fragrances sold at major retail and drugstores. The partnership between Dualstar and Claire's can be credited to a hugely successful test of these fragrances!

"We began selling the mary-kateandashley coast to coast fragrances at Claire's last year and our customers were very receptive to them," noted Marisa Jacobs, VP of Corporate Communications for Claire's. "We have continued to carry the fragrances and are excited about extending our offering of this brand by introducing the new cosmetic line."

About Dualstar Entertainment Group

Founded in 1993 to leverage the universal appeal of then-"Full House" stars Mary-Kate Olsen and Ashley Olsen, Dualstar Entertainment Group is today the leader in affordable designer fashions for 'tween girls (age 5-12) through its mary-kateandashley brand. Augmenting its original focus on home video titles with books, music CDs, videogames and fashion dolls, Dualstar has subsequently expanded the mary-kateandashley brand into apparel, cosmetics, fragrances and home decor. Announced in September, Dualstar Entertainment Group will also be the proud force behind 13-year-old actors Cole and Dylan Sprouse (Big Daddy, "Friends," "The Suite Life of Zack & Cody") Sprouse Bros. brand which will introduce trend-right and appropriate consumer products for teen boys in fall 2006.

About Claire's Stores, Inc.

Claire's Stores, Inc., is a leading international specialty retailer offering value-priced costume jewelry and accessories to fashion-aware tweens, teens and young adults through its two store concepts: Claire's and Icing by Claire's. In total, more than 3,000 Claire's and Icing by Claire's stores can be found throughout the world.