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Oscar Awards Alert: M-A-C Cosmetics Exclusive Makeup Provider at Soho House Los Angeles

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NEW YORK, March 6/PRNewswire/ --

- M.A.C West Coast Director of Makeup Artisty Gregory Arlt Predicts The Red Carpet Beauty Trends for This Award Season

From the red carpet to Soho House Los Angeles M.A.C Cosmetics has the
stars covered. M.A.C was the exclusive makeup provider at Soho House LA,
the members only hangout in the Hollywood Hills, providing makeup artists on
call 24-7 for members attending Soho House events from February 27th to March
5th. Soho House guests could book a M.A.C Artist to come to their home for a
makeup application by contacting the M.A.C Concierge located in the reception
area of Soho House, or through a special 1-800 number.

M.A.C has hosted two high profile celebrity events at the Soho House.
On Tuesday, February 28th a private dinner, hosted by M.A.C Cosmetics
President John Demsey, to honor Amy Adams' nomination for best supporting
female actress in the film June Bug, and on Thursday, March 2nd an afternoon
tea hosted by celebrity stylist Rachel Zoe and for the young Hollywood set.
Themed on the delicious new M.A.C Sweetie Cake collection the tea was
served with beautifully decorated petit-fours and a special delicious diamond
gift courtesy of the Diamond Information Centre.

M.A.C West Coast Director of Makeup Artistry Gregory Arlt, who's clients
include Pamela Anderson, Fran Dresher, Minnie Driver, Carmen Electra and Ziyi
Zhang, predicts the red carpet trends and picks his M.A.C must have products
to look glamorous and photo ready on the red carpet. "This season we will see
three main trends on the Red Carpet," says Arlt. "Retro Glam - a look back to
the classic 1940's Hollywood starlet with a classic red lip. St. Tropez Honey
- a sun kissed look with contoured bronzing and rich caramel shadows; and for
the more daring, the latest look from the Fall 2006 Runways a 1960's
Bridgette Bardot Sex Kitten look with a pale lip and smoky eyes. No matter
what look a celebrity chooses there are several M.A.C must haves that she
should not leave home without. Studio Fix Fluid SPF 15 - A new foundation with
a velvet finish that makes skin look and feel like satin; Chromeglass for
lustrously brilliant lip shine; Sundressing an amazing new bronzing body makeup
mouse; Zoomlash Mascara and Fluid Line for dramatic lashed and all-night
liner, and the perfect finishing touch, Blot Films for the handbag."

M.A.C (Make-up Art Cosmetics), a leading brand of professional cosmetics,
was created in Toronto, Canada in 1985 and is now part of The Estée Lauder
Companies, Inc. The company's popularity has grown through a tradition of
word-of-mouth endorsement from makeup artists, models, photographers and
journalists around the world. M.A.C is now sold in over 55 countries
worldwide. For a M.A.C location or information on our products and services
visit http://www.maccosmetics.com

M.A.C Artist Relations actively liaises with the world's
film, television, music and theatrical industries. Artist Relations is a one
stop resource where creative directors, producers and professional artists,
can source M.A.C products for commercial application as well as book a M.A.C
PRO makeup artist.