LONDON, August 29/PRNewswire/ -- Fashion fans and beauty junkies alike want instant gratification - immediate in" />


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MAC Cosmetics to Share Exclusive Backstage Beauty Updates via Twitter

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LONDON, August 29/PRNewswire/ -- Fashion fans and beauty junkies alike want instant gratification - immediate insider beauty news, tips, trends and expert commentary as it's
happening backstage from the upcoming Spring/Summer 2009 fashion shows.

A step ahead when it comes to makeup trends and social media, the MAC PRO Team of makeup artists - fixtures backstage at over 175 fashion shows worldwide - will use Twitter this season to give real-time updates about their experiences working behind the scenes at the upcoming New York, London, Milan and Paris collections.

Twitter is a micro-blogging service available online and via any mobile phone. People "tweet" each other on their computer or phone through quick, frequent exchanges limited to 140 characters. Now, for the first time ever, diehard fashionistas and makeup lovers around the world can connect with MAC Senior Artists backstage, in real-time at the season's hottest shows to learn the scoop on the looks they'll be seeing on the runway before, during and after it happens.

"MAC and Twitter is the perfect backstage collaboration," said Laura Elkins, VP of Consumer Marketing and Artist Relations at MAC Cosmetics. "Only MAC knows how to quench the craving for instant information on the makeup trends that dominate the Fashion Week scene. For the first time, our MAC Senior Artist Team can give instant, detailed insight into what happens backstage, all in real-time."

To follow MAC Senior Artists Gordon Espinet from the United States, Terry Barber from the United Kingdom and Vanessa Rozan from Brazil backstage at shows throughout New York (5-12 Sept), London (14-19 Sept), Milan (21-26 Sept) and Paris (27 Sept - 5 Oct) Spring/Summer 2009 Fashion Weeks, visit the MAC Cosmetics Facebook page to subscribe to the MAC S/S'09 Twitter widget on the right column. Users can download the widget on their social network profiles, blogs and desktops.