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Last Call for Luscious Lips

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Softlips'(R) National 'Picture Perfect Lips' Modeling Search Now in Its Final Month

ORCHARD PARK, N.Y., Dec. 13 /PRNewswire/ -- Calling all pretty pouts! Hurry up and pucker up to enter the second annual Softlips(R) "Picture Perfect Lips" search, sponsored by Softlips(R) lip conditioning products. This national modeling contest is nearing its December 31, 2007 deadline, so enter now for the opportunity to win a $2,500 cash prize, a chance to become a "parts" model, and the title of the nation's most picture perfect lips, to be featured on softlips.com.

"The Softlips(R) "Picture Perfect Lips" search is considered one of the most prestigious lip modeling competitions, so we are encouraging all American women to enter before the end of this year," said Nicole Gawronski, the Softlips(R) associate brand manager at The Mentholatum Company. "We are also excited to have included a reality element to this year's competition by displaying a photo gallery on softlips.com which allows people to vote for their favorite contestants."

The Softlips(R) "Picture Perfect Lips" search is open to legal female U.S. residents aged 13 or older, and entrants will ultimately be judged by a panel of expert judges, including Danielle Korwin, president of the Parts Models modeling agency in New York City, the only modeling firm in the U.S. that specializes in parts models -- lips, eyes, hands, feet, etc.

So, what sets apart picture perfect lips from those that are purely lip service?

"The main things we look for when we're scouting lip models are the lips' shape, the symmetry between the top and bottom lip, the degree of fullness, the natural color of the lips and the texture," says Korwin.

According to Korwin, the shape of the lips should include a defined "bow" on the top lip, but no sharp angles; neither the top nor bottom lip should be much larger or smaller than the other; and lips should be full, but not overly exaggerated or "bee-stung" (ladies with a little extra collagen augmentation need not apply). Lips should also have a natural color along with a smooth, healthy texture with no flaking, cracks or chapping.

The Softlips(R) "Picture Perfect Lips" grand prize winner will receive a $2,500 cash prize, a one-year supply of Softlips(R) products and possibly be featured in future Softlips(R) promotional materials. Ten runners-up will be awarded a year's supply of Softlips(R) products, including the new Softlips(R) Tints and the regular Softlips(R) lip conditioning balms in Strawberry, Vanilla, Cherry and Raspberry with Green Tea Extract.

For a full set of rules and photo guidelines, as well as an official entry form, visit softlips.com. Contest entries will be accepted online (with digital image) or via U.S. mail at Softlips(R) "Picture Perfect Lips" search, P.O. Box 675, Mount Kisco, NY 10549, from now through the end of this year. Winners will be announced and prizes awarded in January 2008.

Softlips(R) is a trusted name in lip health and has been a product of choice among women, 13-plus, for more than a decade. For more information and lip conditioning tips, visit softlips.com.