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L'Oreal Paris Continues Support of the Ovarian Cancer Research Fund

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Exclusive 'Color of Hope' bracelet and Limited Edition Teal Motorola RAZR phone made exclusively for OCRF initiatives

NEW YORK, Sept. 13 /PRNewswire/ -- L'Oreal Paris continues their longstanding commitment to support women's causes through their ongoing relationship with the Ovarian Cancer Research Fund (OCRF). L'Oreal Paris is proud to announce two exclusive OCRF fundraising initiatives for 2006: a new "Color of Hope" Sterling Silver Bracelet and a limited edition Teal Motorola RAZR cell phone. Both the bracelet and cell phone are perfect ways to help show support for the advancement of research, increased awareness and ultimately, a cure for ovarian cancer. In recognition of Ovarian Cancer Awareness Month both the bracelet and RAZR phone will be available for sale starting in September.

Whether viewed as a circle representing life, endurance, or love, or seen as an "O" for OCRF, the bracelet is a simple way for women (and men!) everywhere to visibly and tangibly help in the fight against this most deadly of women's cancers.

The new sterling silver Color of Hope bracelet features a rolo design chain with "O" toggle clasp, adorned with pave cubic zirconias to give a beautiful brilliance. And to ensure that all women can adorn their wrists with this bracelet, L'Oreal Paris is making it available in three lengths: 7", 7.25" and 8". The Color of Hope Bracelet is available through the L'Oreal Paris' Web site (http://www.lorealparisusa.com/HOPE) and at L'Oreal Paris retail stores (Farmington, CT and Los Angeles, CA) for $24.95, with 100% of net profits ($5.00 per bracelet) benefiting OCRF.

The original Color of Hope Bracelet was first made popular when, to kick off the initial campaign, a pave diamond and white gold version was presented to the 2005 Academy Award nominees along with other notable women who have long championed the fight against ovarian cancer.

Teal Motorola RAZR Phone

Noting Teal as the color of ovarian cancer awareness and support, L'Oreal Paris will also be giving away FREE*, limited edition, Teal-colored Motorola RAZR phones. For every new purchase of a T-Mobile voice activation plan, individuals can receive a FREE Teal RAZR phone (with $99 mail-in rebate). For every Teal RAZR phone given away, L'Oreal Paris will donate $10 to the OCRF. To receive a free Teal Motorola RAZR phone, visit the L'Oreal Paris Web site (http://www.lorealparisusa.com/HOPE) to receive a code to order the limited edition phone.

*Phone is free with $99 mail-in rebate and the purchase of a new T-Mobile voice activation plan.

L'Oreal Paris' dedication to and appreciation of women everywhere inspired the company to give back and make a difference. In 1997, L'Oreal Paris made a long-term commitment to the Ovarian Cancer Research Fund, which continues to build. To date, L'Oreal Paris has helped raise over $10 million dollars on behalf of OCRF, extending awareness and generating funds to find early detection tools and ultimately, a cure for ovarian cancer.

ABOUT THE OVARIAN CANCER RESEARCH FUND

The Ovarian Cancer Research Fund is the leading independent, non-profit organization in the United States dedicated to advancing research, raising awareness and finding a cure. Ovarian cancer takes the lives of 15,000 women in the United States each year, with 20,000 new cases being diagnosed annually. There is currently no method of early detection, leading to late diagnosis in 75 percent of all cases. OCRF is committed to funding the best and the brightest of scientific investigators whose work focuses on new tools for detection and better treatment options. To date, the OCRF has funded 89 researchers at 41 leading cancer institutes nationwide.

Every day the Ovarian Cancer Research Fund makes a difference in the lives of thousands of women and their families. With each new grant awarded, new steps are being taken toward finding a cure. With their commitment comes hope to all. For more information, go to http://www.ocrf.org.

ABOUT L'OREAL PARIS

The L'Oreal Paris Brand Division of L'Oreal USA, Inc. is a total beauty care company with well-known products for the entire family, including Couleur Experte, Preference, Excellence Creme, Feria, and ColorSpa Moisture Actif haircolors; Studio Line styling products, the VivePro line of shampoos and conditioners, the L'Oreal Kids grooming line, Dermo-Expertise skincare, Body Expertise body care line and L'Oreal Paris Color Cosmetics.