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L'Oreal Paris Gets an Online Makeover

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New Site Gives Customers Personalized Beauty Solutions from Head to Toe

NEW YORK, Dec. 5 /PRNewswire/ -- Customers looking for comprehensive and personalized beauty inspiration, information, and expert advice can find it all at one destination -- http://www.lorealparis.com. The new site, designed by digital agency R/GA, boasts a glamorous, contemporary look and dynamic interactive features such as the expert diagnostic tool that serves up personalized beauty recommendations. It also spotlights the brand's celebrity spokespeople, top industry professionals, and products across all beauty categories. No other beauty brand offers such an inclusive product line or comprehensive website for all four categories -- skincare, haircare, haircolor, and cosmetics.

At the heart of the site is the L'Oreal Paris proprietary "Can I Help You?" feature, the industry's most extensive and sophisticated diagnostic tool. This interactive feature helps customers make truly informed product decisions and gives them customized beauty solutions developed by famed L'Oreal Paris experts like Christophe Robin, Dr. Lydia Evans, and Collier Strong. More than a simple questionnaire or complicated form, this tool prompts users to answer a series of questions, guided by videos of L'Oreal Paris experts. Once the questions are completed, a complex algorithm determines a customized solution from thousands of possibilities. Other relevant content is presented as well, including educational video tutorials and expert tips. For example, someone wishing to color their hair red is given a "dream color," along with other top color choices, plus tips, how-to's and tricks on achieving and maintaining their desired color.

"We're thrilled to be able to offer our customers the opportunity to interact with the brand," says Carol Hamilton, president, L'Oreal Paris. "From our products and celebrity spokespeople to our influential beauty experts, our new website makes it very easy for customers to find the products they love and new ones to try, with expert guidance, education, and customization."

"It was important to us to create a site that provides engaging tools, robust information, and above all, is actually useful," says Bob Greenberg, chief executive officer and global chief creative officer at R/GA.

The site features more than 250 articles and videos unique to http://www.lorealparis.com -- exclusive features that educate and inspire L'Oreal Paris customers. Some of the site's dynamic and personalization elements include:

-- My L'Oreal: To make it easier for customers to compile a list of their
favorite products, videos, and recommendations, L'Oreal Paris created a
personalized My L'Oreal feature for registered users. By simply
clicking on "+ My L'Oreal," customers can save the content on shopping
lists for future visits. Customers can also sign up for the newsletter
so they can be sure they are the first to get the scoop on L'Oreal
Paris products and offers, celebrity news, and the most current beauty
trends and tips. Registered users are also treated to extras like an
exclusive interview with Beyonce from the set of her latest TV spot,
and products tailored for their needs in the Exclusively Yours section.

-- Beauty Filter: L'Oreal Paris, with more than 1,100 products to choose
from, helps customers find what they want easily. Visitors can filter
through and explore the product catalogue based on unique criteria,
such as spokesperson, color, age, and product benefit. This filter also
does something that no other beauty site does: it serves up educational
and inspirational content like relevant tutorial videos and articles.
Products recommended via the "Can I Help You?" diagnostic tool are
tagged with a star, so users can easily find their products as they
explore the entire site.

-- Spokespeople: L'Oreal Paris is giving customers exclusive access to in-
depth coverage and behind-the-scenes footage of their iconic
spokespeople including Penelope Cruz, Diane Keaton, Scarlett Johansson,
Eva Longoria, Beyonce Knowles, and Heather Locklear. By visiting the
Spokespeople section, visitors can read bios, watch videos, find out
what inspires these extraordinary women, and learn how they get their
looks.

The new site officially launches in January 2008. New features, enhancements, and updates will be added to keep the site fresh and relevant.

About L'Oreal Paris

The L'Oreal Paris brand encompasses the four major beauty categories -- haircolor, cosmetics, haircare, and skincare -- and includes such well-known brands as Preference, Excellence, Natural Match, Feria, and Couleur Experte haircolors; VIVE Pro, Studio Line, and L'Oreal Kids hair care; Dermo-Expertise skin care, including Advanced Revitalift, Age Perfect, Men's Expert, Skin Genesis, Sublime Glow and Sublime Bronze; and L'Oreal Paris Cosmetics, including Colour Riche, True Match, Bare Naturale, and Wear Infinite collections, Voluminous, Double Extend, Telescopic, and Volume Shocking mascaras, among many others, and the HIP High Intensity Pigments line.

About R/GA

R/GA (http://www.rga.com) is a full-service digital agency that transforms the way people interact with brands. It was the only digital agency named to AdAge's Agency "A-List" in 2007 and was Adweek's Interactive Agency of the Year in 2006, 2004 and 2002. R/GA provides a wide range of services for world- class brands, Fortune 500 companies, and educational and cultural institutions. A commitment to design, technology, and innovation has defined R/GA's continuing legacy as an iconoclast in the world of communications and marketing.

Founded in 1977, R/GA has received the top creative awards for film, broadcast, design, advertising, and interactive. R/GA is part of The Interpublic Group (NYSE:IPG) , one of the world's largest advertising and marketing services organizations.