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With Love From Dita Von Teese

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Frederick's of Hollywood & Holiday Cover Girl Unwrap Secrets to Lingerie Shopping

HOLLYWOOD, Calif., Nov. 28 /PRNewswire/ -- Lingerie legend Frederick's of Hollywood and holiday cover girl Dita Von Teese are unwrapping the sexiest secrets of lingerie shopping that every woman wants to know. The company unveiled the 2007 Holiday Pin-Up Parade collection starring Von Teese in November and considers her to be the ultimate lingerie connoisseur. "Dita is a woman who knows what she likes and wants in lingerie and is not afraid to show it," states Frederick's of Hollywood Creative Director William Ford. "That's why she is the perfect voice to help women embrace the idea of lingerie as a fashion staple in their wardrobe, especially over the holiday season." This holiday, the burlesque bombshell and historic lingerie purveyor divulge exclusive tips that will truly help to Teese the Season!

Sultry Secret #1: Wrapping Yourself Up In Lingerie Is Just As Fun As Un-Wrapping Yourself

"I love getting lingerie as gifts because you can turn yourself into a gift, wrapping yourself up in these things and unwrapping yourself as well," says Von Teese, who considers lingerie to be a fashion staple in her wardrobe. "Lingerie is about more than just wearing the basic foundations to get you through the work day," comments Frederick's of Hollywood designer Annie Chang. "It's also about choosing fun, sexy, fashion forward pieces that suit your body type and personality. It's about confidence."

Sultry Secret # 2: Treat Yourself To Something Luxurious And Lacy

There's no need to wait for the gift wrapped box from your sweet heart to enjoy something luxurious and lacy this year. Lingerie is the perfect gift to treat yourself to. "I think it's really important to remember to treat yourself, especially during the holidays when things get a little bit hectic," notes Von Teese.

Sultry Secret # 3: Live Dangerously And Try Something New

Von Teese has an important message for women when buying and wearing lingerie. The glamour goddess says to "have fun playing dress-up and have fun with glamour. Don't be afraid to try something different." "More importantly," says Dita, "it doesn't mean you're a bad girl if you like to have fun with your lingerie -- you should just live dangerously!"

For more than 60 years, Frederick's of Hollywood has been the pioneer in innovative, alluring lingerie. Every time a woman in America puts on a piece of black lingerie, a push-up bra or a thong, she has Frederick's to thank. With more than 150 boutique stores nationwide, world-famous catalog and online shop, Frederick's has been recognized as one of the world's most well known brands. Visit http://www.fredericks.com/ or call 1-800-323-9525 to order a Pin-Up Parade collectors item catalog featuring Dita Von Teese.