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Lancome Opens Its First New York Boutique

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The Luxury Brand Brings a Touch of Paris to the Upper West Side

NEW YORK, March 24 /PRNewswire/ -- Lancome, the leading French luxury beauty brand, opened its first Manhattan boutique on March 24th, adding Parisian flair to New York City's Upper West Side. Traffic literally stopped thanks to 10 beautiful New York men, donning traditional French berets, who lured neighborhood residents into the new boutique with dashing smiles, pink roses and deluxe samples of Lancome's hottest products.

Luxury + Innovation

The new Lancome boutique is an innovative retailing approach designed to meet the individual beauty needs of all women. Clients can experience the brand's color and fragrance offerings, receive a thorough skincare evaluation, or indulge in a relaxing spa service -- all under one roof.

"We are committed to giving our clients the most modern shopping experience around," says Dalia Chammas, Senior Vice President and General Manager, Lancome. "The new boutique in New York City allows us to express our passion for beauty and luxury through impeccable service, in-depth skincare and cutting-edge makeup artistry in a completely new environment."

French Beaute from the Inside Out

Created by the Lancome International Design team based in Paris, the new boutique is a work of art that captures the true essence of the Lancome brand. Using vignettes to distinguish the different sensory experiences of Lancome, the boutique allows guests to embark on a journey of discovery through different facets of the brand.

* Skincare: A unique setting where women can experience the exclusive
Lancome Skin Diagnos Expert, a high-precision skin evaluation tool that
gives a computerized analysis of skin and in-depth personal skin
profile.

* Makeup: The makeup experience encourages women to experiment with
artistry tools and palettes of color. The Lancome Brow-Expert Design
Station is the perfect complement, where women can have their brows
shaped, shaded and set perfectly.

* Fragrance: Consumers can experience any of Lancôme's signature scents,
from the timeless classic Tresor to the new sumptuous fragrance Hypnose.

* Spa: Created in partnership with Lancome consulting dermatologist
Dr. Tina Alster, this relaxing space offers professional skincare
services, including facials, glycolic peels, self-tanning applications
and micro-dermabrasion performed by trained aestheticians. Two tranquil
treatment rooms, with mood-altering lighting, customized relaxation
music and heated floors, are nestled in a private area of the boutique.
Between services, experience Le The Lancome, an energizing tea blend of
Jasmine, Bergamot, Vanilla and Red Fruits developed exclusively for
Lancome by Mariage Freres, Paris.

Modern Decor

Chic touches are found throughout the space, including sexy, transparent plexiglass counters, walls with mother-of-pearl sheen and Lancome's signature rose cleverly placed on furniture and fabrics. The use of modern materials like resin, stainless steel and lacquer make the space both fashion forward and functional.

The Upper West Side boutique is Lancome's fourth freestanding location. The other three locations include Short Hills Mall in Short Hills, New Jersey, Valley Fair Mall in San Jose, California and Dallas North Park in Dallas, Texas.