
Home \| Health \| Weight \| Fashion Trends \| Wedding \| Pregnancy \| Blog \| Shopping
Have a craving for the latest info? Check out the Look-Your-Best Blog

Keys Soap Products Ranked in Top 10 by the Environmental Working Group Skin Deep Product Rating System

share/save

rss

Announces the Creation of CleanGreenCafe.com to Support the EWG Effort

ANNAPOLIS, Md., March 2 /PRNewswire/ -- Keys Soap is pleased to announce that the Environmental Working Group's Skin Deep Report has scored Keys brand in its Top 10. Skin Deep is a personal care product safety guide with in-depth information on 14,399 products - 1,002 brands of lotion, lip balm, deodorant, sunscreen and other popular products - and the 6,961 ingredients that form them. With its core of 37 toxicity and regulatory databases, Skin Deep provides safety ratings and brand-by-brand comparisons that can help consumers choose safer products.

Keys scored 9th out of 1,002 brands listed on the EWG Skin Deep website with an overall rating of 0.1 on a scale of 0 to 5. The system rates any score below 1 as "low concern" and above 1.0 of greater concern, with a 5.0 rating of extreme concern.

The Environmental Working Group website is http://www.ewg.org/. The Skin Deep Report is viewable at http://www.ewg.org/reports/skindeep2/index.php and the Keys Brand Report is viewable at http://www.ewg.org/reports/skindeep2/report.php?type=BRAND&id=492.

CleanGreenCafe.com Is a Free-Membership Internet Talk Forum Designed for People Who Want to Live a Chemical-Free Lifestyle

Keys Soap has established a web-based talk forum called CleanGreenCafe.com. This is a free open-member forum. People can discover, ask questions and teach others what they have learned about creating a chemical-free lifestyle for themselves, their family and their pets. Wendy Steele, CEO of Keys, said, "Both the EWG rating of our products and the creation of CleanGreenCafe.com are linked and symbolic of a major trend toward building a chemical-free society. As a melanoma survivor, I am convinced that my illness was a combination of sun damage and chemicals in my life. I believe that over 50 percent of all skin disorders are misdiagnosed and caused by chemicals in everyday personal care products, cosmetics and household cleaners. We are thrilled at our rating and this is also about publicizing the work of the EWG. CleanGreenCafe.com is a big part of the messaging to make people aware that there are alternatives. We have been lulled to sleep and it is time to get the junk out of products that we live with and use every day. My hat is off to the EWG for its work; we support them and CleanGreenCafe.com is our contribution to the effort."

Keys sponsors, moderates and contributes to the forum but does not control content in any way. CleanGreenCafe.com can be viewed at http://www.cleangreencafe.com/. The site contains advertising that supports the cost of operations. Advertising rates can be obtained by sending a request to CleanGreen@CleanGreenCafe.com.

Keys develops, designs and manufactures chemical-free therapeutic skin and pet care products.

For a complete backgrounder on Keys, go to http://www.keys-soap.com/keys_soap_backgrounder.pdf.

For more information on Keys and their products go to http://www.keys-soap.com/about.html.