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Kenneth Cole Reaction Asks Celebrities 'What's Your Best Pick-Up Line?'

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'What Issue Do You Want People to Be Aware of in 2008?'

Launches Online Contest and Raises Money for the "Kenneth Cole Awearness Fund" During Sundance 2008

NEW YORK, Jan. 30 /PRNewswire/ -- Inspired by the new Kenneth Cole Reaction Fragrance website http://www.reactionofattraction.com, which is launching a consumer contest for the best pick-up lines, the Kenneth Cole Reaction Lounge played host to celebrities during the 2008 Sundance Film Festival, asking celebrities their best pick-up lines. Kenneth Cole Reaction also asked celebs what issues they wanted people to be "Awear" of in 2008. For every quote given, a charitable donation will be made to the Kenneth Cole Awearness Fund, benefiting amfAR and HELP USA charities.

For two days in Park City, January 18 and 19, the Kenneth Cole Reaction Lounge was the place to be. The Gossip Gangstar himself, Perez Hilton, played host during the weekend festivities, including the after-screening party for the film Transsiberian, starring Woody Harrelson, Sir Ben Kingsley and Emily Mortimer. Celebrities and tastemakers including Kenneth Cole, Jessica Alba, Mary-Kate Olsen, Bill Pullman, Cisco Adler, Maroon 5, Stephen Colletti, Paris Hilton and many others partied at the lounge and were gifted with all of the latest Kenneth Cole fragrances presented in an eco-friendly reusable Kenneth Cole canvas tote bag.

Celebs were very vocal about what issues they want people to be aware of in 2008. Academy Award winner Sir Ben Kingsley stated, "We should think of each other, and really come out of our little boxes." Colin Hanks said, "The biggest issue of 2008 is the election. People need to take the time to cast a ballot." Actress Olivia Wilde told us, "2008 is about young people taking back the world."

Partygoers were also having fun giving us their best pick-up lines. "Dancing With the Stars" alum Ian Ziering's line, "Is that a mirror in your pocket? Because I see myself in your pants." Hercules actor Kevin Sorbo's best line -- "I'm rich, how do you like me now?" Entourage's favorite assistant Lloyd, Rex Lee, told us, "I have no game so I don't have a line that works on anybody. I'm incredibly unpopular, no one wants to pick me up." Grammy award winner Macy Gray said she once had someone say, "Baby you so fine, you belong in a fine art museum. And it worked. It worked perfectly." Shar Jackson was asked, "If I was Janet Jackson and no, I'm not, but I might be related. So that worked. It was hot." And hip hop superstar Method Man's line, "Hi, I'm Method Man."

Now through March 1, consumers can log on to http://www.reactionofattraction.com to see videos of their favorite stars telling us their best pick-up lines and submit their own best pick-up lines for a chance to win prizes and vote on other entries. The pick-up line with the most votes will win a trip for two to Las Vegas, a Kenneth Cole shopping spree and the Kenneth Cole Reaction fragrance collection. Top 10 finalists will receive a Kenneth Cole shopping spree and Reaction fragrance collection, and the top 50 will receive the Reaction fragrance.

The Kenneth Cole Reaction Fragrance collection is available at Macy's stores nationwide and macys.com. Prices start at $47.00 (suggested retail price).