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Juicy Couture Takes a Major Step Into Asia

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Signs Agreement With the Lane Crawford Joyce Group to Distribute Juicy Couture Brand in Eight Asian Markets

NEW YORK, Sept. 18 /PRNewswire-FirstCall/ -- Juicy Couture today announced an agreement with the Lane Crawford Joyce Group for exclusive distribution rights to the Juicy Couture brand in China, Taiwan, Hong Kong, Macau, Singapore, Thailand, Malaysia and Indonesia. The Lane Crawford Joyce Group is Asia's premiere international brand group, representing luxury and fashion brands through a network of distribution, retailing and franchising. The partnership is effective immediately.

The Lane Crawford Joyce Group will work closely with Juicy Couture to strategically position and expand the brand's presence in the region. Over the first four years of the agreement, 24 Juicy Couture free-standing retail stores will be opened, along with 23 shop-in-shops, with the majority of the presence focused in Greater China (36 doors across the Mainland, Taiwan and Hong Kong). Juicy Couture was acquired by Liz Claiborne Inc. (NYSE:LIZ) in 2003.

Commenting on the announcement, Gela Taylor, co-president of Juicy Couture, said: "Limiting Juicy Couture's wholesale distribution in the U.S. has always been a key element of our long-term growth strategy, and Juicy has prospered under very select, very exclusive distribution. We expect a substantial portion of the future growth for the brand to come from international expansion as well as accessories, brand extensions, licensing and a focus on specialty retail in the U.S. We are thrilled to partner with Bonnie Brooks and her team to bring our Juicy world to Asia."

Trudy Sullivan, president of Liz Claiborne Inc., added: "International expansion is a key element of our growth plan for Liz Claiborne Inc., and moving into China/Asia is an important component. The Lane Crawford Joyce Group was one of the first firms to enter the China market in 1992 and has a long history working with luxury brands in the region. We anticipate they will be an invaluable partner as we introduce one of our most visible brands into the region."

Bonnie Brooks, president of the Lane Crawford Joyce Group, commented, "Juicy Couture's potential for growth in Asia is tremendous. Our track record of successful brand launches and rollout programs will provide Liz Claiborne Inc. with the competitive advantage it seeks in this region as it continues its worldwide expansion."

About Lane Crawford Joyce Group

The Lane Crawford Joyce Group is comprised of Lane Crawford, Joyce and Pedder Group, the region's premier multi-label specialty retailers; Imaginex; and LCJG Distribution Company. Their portfolio of brands under franchise and distribution in Greater China (Hong Kong, China, Taiwan and Macao) includes Marc Jacobs, Marni, Hugo Boss, Versace, Coach, BCBG and others.

About Juicy Couture

Founded in 1994 by Pamela Skaist-Levy and Gela Taylor, as premium designer, marketer and wholesaler of sexy, sophisticated basics for women, Juicy Couture is recognized around the world as a leading contemporary brand of casual lifestyle clothing. The flattering, slender fit of the products, the price points, the exclusive distribution and the loyal celebrity following have all played an important role in shaping the brand. In 2003, Juicy was acquired by Liz Claiborne Inc., creating a unique and exciting partnership. Later that year Juicy launched men's and children's apparel. In 2004, Juicy Couture Accessories and Juicy Beach Swimwear launched and Juicy opened its first retail store in Las Vegas. In 2005, both shoes and sunglasses were launched with watches and fragrance following in 2006. We are currently opening boutiques worldwide and will have 40 shops by late 2007 including flagship locations in New York, San Francisco, Milan and Tokyo.