
Home \| Health \| Weight \| Fashion Trends \| Wedding \| Pregnancy \| Blog \| Shopping
Have a craving for the latest info? Check out the Look-Your-Best Blog

First-Ever High Wire Fashion Show Takes Jockey Underwear to New Heights

share/save

rss

- Extreme Artists Perform Tight Wire Act in 3D Underwear -

NEW YORK, Oct. 5 /PRNewswire/ -- The most innovative and technologically advanced underwear hits the "aerial runway" in a spectacularly extremist fashion show. Jockey, one of the most well-known and respected underwear manufacturers in the world, is hosting a unique fashion event where it is not only about what the models are wearing, but also how the garments are being worn.

Soaring 20 feet in the air, on a 3/4 inch steel tight rope, extreme performers will take fashion to great heights wearing Jockey's 3D underwear. While walking the wire, the extreme models will demonstrate that 3D garments move and stretch in every way -- no matter how ordinary or extraordinary the movements might be.

Jockey's high wire fashion show will take place today in New York City's Bryant Park, with three separate shows at 11:30 a.m., 12:30 p.m. and 1:30 p.m. Produced by world-renowned stunt gurus, Thrillseekers Unlimited, the show will have eyes riveted to the sky as extreme performers move effortlessly across the tight rope to fun, adrenaline pumping music -- the ultimate balancing act of fashion and function.

"Today's high wire fashion show is an innovative way for Jockey to display the cutting-edge technology found in our 3D underwear," remarked Ed Emma, president of Jockey International. "We have heard from consumers that this collection is like no other type of underwear. Jockey 3D's superior fit and ease of movement are attributes that Jockey considers necessary for daily comfort."

Although underwear has been around for centuries, over the past several years, Jockey has measured thousands of men and women to better understand the movement of the human body. The research produced the most groundbreaking and innovative undergarments in the marketplace -- 3D underwear. Jockey's 3D underwear features an eight-way stretch allowing the freedom to move through the day without the twisting, shifting or bunching. This cutting-edge construction is changing the way consumers feel in their most intimate attire.

"More and more apparel innovation is driven by sizing technology and underwear is no exception," said Brian Boye, Fashion Director, Men's Health. "Jockey is a leader in this category, using science and technology to help better fit their products to our bodies. Their new 3D underwear, which moves and stretches with the body, is the perfect marriage of comfort and style."

In addition to the first-ever high wire fashion show, Jockey will be handing out 12,000 pairs of free 3D underwear throughout the day in New York City, allowing men and women to experience Jockey's new collections for themselves. Consumers can visit http://www.iwearjockey.com/ to enter to win a grand prize of a lifetime supply of Jockey underwear.

Jockey International, Inc.

Jockey International, Inc. is a privately held company, founded in 1876 by Samuel T. Cooper, a retired minister who wanted to help lumberjacks suffering from blisters and infections caused by their shoddy wool socks. Consumers learned they could trust him, and his tiny hosiery business grew and then expanded into underwear. Today, Jockey International, Inc. is a leading manufacturer and marketer of comfort apparel products sold in major department and specialty stores across the country. The products are also available in over 120 countries around the world. Located in Kenosha, Wisconsin, the 130-year old company is committed to quality, comfort, fashion, innovation and value. As Jockey grows in size and sophistication, the simple commitment to serve its consumers' needs continues to be the company's hallmark. Visit Jockey at http://www.jockey.com/