
Home \| Health \| Weight \| Fashion Trends \| Wedding \| Pregnancy \| Blog \| Shopping
Have a craving for the latest info? Check out the Look-Your-Best Blog

Jeweler Creates $6.5 Million Diamond Fantasy Bra for Victoria's Secret

share/save

rss

BOSTON, Oct. 25 /PRNewswire/ -- Hearts On Fire Co. creates a holiday gift like no other: The 2006 Victoria's Secret Hearts On Fire Diamond Fantasy Bra -- a dazzling masterpiece that was created exclusively for Victoria's Secret by Hearts On Fire, makers of The World's Most Perfectly Cut Diamond(R).

Inspired by Victoria's Secret's Very Sexy collection, the balconet style bra is the epitome of pure brilliance, weighing 800 carats and adorned with more than 2000 of The World's Most Perfectly Cut Diamonds(R). Hearts On Fire diamonds are expertly cut to sparkle far more than other diamonds -- consistently obtaining perfect proportions, polish and symmetry. The centerpiece is a 10 carat Hearts On Fire diamond brooch with a Victorian floral motif that embodies romance, glamour and sophistication. The value of the Victoria's Secret Hearts On Fire Diamond Fantasy Bra is $6.5 million.

Victoria's Secret Angel Karolina Kurkova models this year's Hearts On Fire Diamond fantasy bra which will be featured in the 2006 Victoria's Secret Christmas Dreams and Fantasies catalogue, arriving in mailboxes in mid-October and then worn in the Victoria's Secret fashion show.

"We are looking forward to seeing our diamond bra in action on the runway -- with 2000 perfectly cut Hearts On Fire diamonds under the lights. It's a good thing that the fashion show is in LA where no one leaves home without their sunglasses," says Bart Marks, VP of Marketing for Hearts On Fire.

The Hearts On Fire diamonds in the Fantasy Bra required over 20,000 hours of labor to perfectly cut and polish, while the bra itself took more than 300 man hours to fabricate. This is the second creative project that Hearts On Fire has taken on -- in 2002 Hearts On Fire created a $5 million diamond dress for the Oscars. Visit http://www.heartsonfire.com/ to learn more about the Hearts On Fire Diamond Fantasy Bra.

Hearts On Fire is one of the fastest-growing global luxury brands in the world. Founded in 1996, the company is recognized worldwide for establishing a new industry standard for diamond cutting perfection. Hearts On Fire diamonds consistently promise and deliver maximum brilliance, with edge-to-edge white-hot brightness, resulting in "The World's Most Perfectly Cut Diamond(R)." Hearts On Fire is sold throughout the US in over 600 authorized retailers and in 21 countries. http://www.heartsonfire.com/.

Victoria's Secret is the leading specialty retailer of lingerie and beauty products, dominating its world with modern, fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. A business of Limited Brands (NYSE:LTD) its more than 1000 Victoria's Secret Lingerie stores and 1000 Beauty stores, the catalogue and VictoriasSecret.com allow customers to shop the brand anywhere, any time, from any place.