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JANE Launches New Collection of Be Pure(R) Mineral Makeup

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Set For Stores This Spring

BALTIMORE, Oct. 6 /PRNewswire/ -- Lisa Yarnell, CEO, JANE & Company, LLC, announced today the introduction of a new line of pure mineral makeup and mineral powders called JANE Be Pure(R), set to hit national drugstores and mass-market retailers in Spring 2007.

"JANE is extending its product line to women who have never before used face makeup because of sensitive skin or a concern for a heavy looking foundation appearance," Yarnell explains. "JANE Be Pure(R) products are developed with the same extensive research and development and quality testing that JANE products have traditionally been known to deliver." "A new line of pure mineral products at value pricing will be available for women who have been previously excluded due to the expense of this category," said Yarnell. "Be Pure(R) Mineral Makeup will be a terrific addition to retailer shelves in 2007. Products of this kind that are currently available cost two or three times more than what JANE's products will retail for."

Be Pure(R) Mineral Makeup is a talc free, oil free, wax free, fragrance free pure mineral makeup that will not clog pores. It contains rich minerals that provide the skin with essential nutrients for a soft-looking, healthy glow and anti-inflammatory properties to prevent skin breakouts. A soft puff applicator allows for flawless coverage and an easy no mess application. Be Pure(R) Mineral Makeup comes in five shades and retails for under $7.

Like the Be Pure(R) Mineral Makeup, Be Pure(R) Mineral Powder is also talc free, oil free, wax free and fragrance free. The essential minerals in the powder provide natural coverage using ultra fine powders that allows skin to breathe for a smooth look. Light coverage results in a luminous glow and minimizes skin imperfections for an airbrushed appearance. Be Pure(R) Mineral Powder comes in six unique shades and also retails for under $7.

About JANE

JANE fills a niche between value and prestige cosmetic lines. Sold in mass merchant retailers and better drugstores throughout the U.S. and Canada, JANE has been featured in hundreds of national beauty magazines for editorial recognition. The brand was recently featured on ABC-TV's "Good Morning America" in a segment about value and quality cosmetics where JANE won, hands down, in a blind product use test over department store high-end brands in the mascara category. Retail prices range from $3.00 to $7.00. In June 2006, JANE & CO announced an equity investment from Stone Canyon Venture Partners and The Walnut Group.