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Home > Beauty & Fashion Articles iLASIK: The New 'i' in Lasik is You
The iLASIK(TM) Procedure Debuts with Leading Technologies Creating the First 100 Percent Tailor-Made Vision Correction Procedure SANTA ANA, Calif., Jan. 30 /PRNewswire-FirstCall/ -- When it comes to achieving 20/20 vision, no two eyes are alike -- and, as such neither should be your vision correction. Launching nationwide, the iLASIK(TM) procedure is the very first vision correction procedure designed to be 100 percent custom- fit from beginning to end. The iLASIK(TM) procedure addresses the uniqueness of your two eyes -- from the individual curvature of your corneas, to the microscopic nuances of your eye's anatomy -- designed to deliver the exact correction you need to achieve 20/20 or better vision. "The iLASIK(TM) procedure has been a decade in the making, with each new advancement furthering the next," said Dr. Kerry Solomon, professor of ophthalmology at the Medical University of South Carolina (MUSC) and an iLASIK(TM) patient. "With this unveiling, we've reached the final frontier. Quite honestly, there is nothing better on the horizon. "The iLASIK(TM) procedure eliminates confusion for patients seeking the very best in laser vision correction surgery." The iLASIK(TM) brand combines today's leading technologies into one premium procedure. Prior to the iLASIK(TM) procedure, the burden was on the patient to research the best LASIK technologies, compare and contrast the clinical data of the various advancements, and then identify a physician who offered the particular combination of technologies the patient preferred. That is, if they could follow the chain of brands and combination of brands so prevalent in LASIK marketing. "The iLASIK(TM) brand removes the veil of confusion in LASIK advertising," said Ron Bache, global vice president of marketing for AMO's refractive group. "Patients now can find all of the most advanced laser vision correction technologies available today under the banner of one premium procedure."
Just like the tailoring of a fine suit or couture fashion, the iLASIK(TM) procedure is 100 percent tailor-made for the patient, their vision and the unique characteristics of their eyes. Three-dimensional mapping, precise measurement and the use of beginning-to-end, state-of-the-art technologies differentiate the iLASIK(TM) procedure from all others. The iLASIK(TM) procedure also provides better visual outcomes and superior safety through reduced flap complications. The iLASIK(TM) procedure is performed in three steps: -- Step One: iLASIK(TM) surgeons now have the most precise tools to Simply The Best: iLASIK(TM) Demonstrates Clinical Superiority From Start To Finish More than a decade since FDA approval, LASIK remains not only the most common, but also the most clinically-studied elective surgical procedure to date. It was this very same clinical research that revealed the combination of technologies -- femtosecond and wavefront guided lasers, iris registration and 3-D mapping -- provided superior safety and better visual outcomes for patients than all previous LASIK techniques through reduced flap complications. Clinical trials have shown more patients achieve 20/20 or better vision when two lasers are used, as in the iLASIK(TM) procedure, instead of the single-laser platform of previous LASIK techniques. Clinical studies using one of the components in the iLASIK(TM) procedure show that one year after iLASIK(TM) treatment*: -- More than 95 percent of all clinical study participants could pass a driving test without glasses or contact lenses. The iLASIK(TM) procedure comprises the Advanced CustomVue(TM) excimer laser vision correction procedure using VISX(TM) Technology, corneal flap creation with the IntraLase(TM) FS (femtosecond) laser, and WaveScan(TM) mapping and guidance all from AMO.
AMO is focused on providing the full range of advanced refractive technologies and support to help eye care professionals deliver optimal vision and lifestyle experiences to patients of all ages. Products in the cataract/implant line include intraocular lenses (IOLs), phacoemulsification systems, viscoelastics, and related products used in ocular surgery. AMO owns or has the rights to such product brands as ReZoom(R), Tecnis(R), Clariflex(R), Sensar(R), and Verisyse(R) IOLs, Sovereign(R), Sovereign(R) Compact and WhiteStar Signature(TM) phacoemulsification systems with WhiteStar(R) technology, Healon(R) viscoelastics, and the Baerveldt(R) glaucoma shunt. Products in the laser vision correction line include wavefront diagnostic devices, femtosecond lasers and associated patient interface devices, and excimer laser vision correction systems and treatment cards. AMO brands in the laser vision correction business include Star S4 IR(R), WaveScan Wavefront(R), Advanced CustomVue(TM), IntraLase(R) and IntraLasik(R). Products in the contact lens care line include disinfecting solutions, enzymatic cleaners and lens rewetting drops. Among the eye care product brands the company possesses are COMPLETE(R), COMPLETE(R) Blink-N-Clean(R), Consept(R)F, Consept(R) 1 Step, Oxysept(R) 1 Step, UltraCare(R), Ultrazyme(R), Total Care(TM) and blink(TM) branded products. AMO is based in Santa Ana, California, and employs approximately 4,200 worldwide. The company has operations in 24 countries and markets products in approximately 60 countries. For more information, visit the company's Website at http://www.amo-inc.com/.
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