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Goody and Living Beyond Breast Cancer Launch Second Annual Campaign

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Funds Raised Through Celebrity Brush Auction and Pink Ribbon Goody Ouchless Products to Benefit Breast Cancer Survivors
ATLANTA, Oct. 3 /PRNewswire/ -- Goody Products, Inc.(R), leader in quality brushes, combs and fashion hair accessories and the nonprofit organization Living Beyond Breast Cancer(R) (LBBC), is launching their second annual "Comfort Meets Cause" campaign to raise awareness and funding for breast cancer survivors and educational programs.

Throughout the months of September and October, limited edition pink ribbon Goody Ouchless(R) hairbrushes will be available in food, drug and mass retailers nationwide. In addition, this year Goody will also offer pink ribbon Ouchless elastics, headwraps and scarves.

For every limited edition pink ribbon Ouchless(R) hairbrush and limited edition pink ribbon hair accessory sold worldwide, Goody will donate five percent of the proceeds to LBBC.

The "Comfort Meets Cause" campaign will also include a national, online Celebrity Brush Auction through the Goody website (http://www.goody.com) powered by eBay, throughout September and October of this year.

Brushes autographed by top celebrities including Jennifer Lopez, Nicole Richie, Josh Hartnett, Nick Lachey and Rebecca Romijn to name a few, will be auctioned off online with 100 percent of the proceeds benefiting LBBC.

Last year, over 50 brushes were up for auction signed by celebrities including Salma Hayek, Julianne Moore, and Jared Leto. This year, Goody is expecting even more to outshine last year's great success!

"Supporting LBBC and raising funds for their cause is one of the most important things we do here at Goody," said Jennifer Ingram, Director of Marketing Communications, Goody Products, Inc. "We are thrilled to support an organization that shares Goody's values and commitment to helping women look and feel their best. With the help of our retailers, we are expecting this second year of the 'Comfort Meets Cause' campaign to be a great success and enable us to assist many women affected by breast cancer."

The purchase of a pink ribbon Goody Ouchless(R) hairbrush allows everyone to show their support for Breast Cancer awareness, whether they have been diagnosed themselves or simply want to support the cause. Goody Ouchless(R) hairbrushes are ideal for all hair types and have been specifically designed for fine, medium and thick hair. For fine hair, bristles are placed close together; for medium hair, bristles are spaced wider apart and for thick or curly hair, taller bristles are placed even wider to tame, detangle and smooth each strand. The patent-pending design works to minimize hair damage without pulling, snagging or breaking. The pink ribbon Goody Ouchless brush is also available in purse size for quick touch ups on the go.

To expand the "Comfort Meets Cause" Goody Ouchless collection, pink hair accessories are now a part of the campaign to raise funds for breast cancer survivors. There are Ouchless elastics and headwraps available in two different hues of pink and both are gentle on the hair. Plus, there is a pink scarf with a pink ribbon stitched on the end, which can be used as a neck scarf or headwrap. Each hair accessory also comes with a pink ribbon lapel pin.

"We at LBBC are proud of our partnership with Goody Products because we share their principles of excellence, compassion and empowerment," said Jean Sachs, Executive Director, Living Beyond Breast Cancer. "LBBC is committed to giving women the tools necessary to make the best decisions for managing breast cancer, regardless of age, race, nationality or economic status. We thank Goody for helping us to further support women affected by breast cancer and making them feel great about themselves and their survivorship."

LBBC provides comprehensive, relevant and timely educational material and empowerment events such as their 4th annual Yoga Unites for Living Beyond Breast Cancer, a fundraiser and open-air yoga class, which takes place annually on the steps of the Philadelphia Museum of Art in May. The benefit attracts more than 500 survivors and their families. People of all fitness levels are invited to experience the healing effects of an ancient Eastern spiritual and physical practice.

Special Edition Pink Goody Ouchless(R) hairbrushes
(purse size, SRP: $5.99 and full size, SRP: $9.99)
Special Edition Pink Ouchless Elastics $2.99
Special Edition Pink Ouchless Headwraps $3.99
Special Edition Pink Ribbon Scarves $4.99
will be available in food, drug and mass retailers nationwide starting in September.

About Goody Products, Inc. (R)

Goody Products, Inc. is part of Newell Rubbermaid's portfolio of personal care brands, which includes ACE(R) for men, and Industrie(TM), an innovative professional line of styling tools and winner of the American Beauty Association's gold ABBIE award. Goody is the world's most recognized manufacturer of hair styling tools and accessories. With the Ouchless(R) assortment of brushes and elastics, the StayPut(TM) hair accessories with revolutionary Slip Proof Grip(TM) tread, and the Seasonal Fashion collection that changes quarterly, Goody(R) provides consumers with products inspired by the latest designer trends so they can enjoy style without sacrifice. The company brands include Goody(R), StayPut(TM), Ouchless(R), StylingSolutions(TM) and Colour Collection(TM). Goody Products, Inc. is headquartered in Atlanta, Georgia. For more information, visit http://www.goody.com.

About Living Beyond Breast Cancer(R)

Living Beyond Breast Cancer, founded in 1991, is a national nonprofit organization dedicated to empowering all women affected by breast cancer to live as long as possible with the best quality of life. Programs and services include: conferences; teleconferences; the toll-free Survivors' Helpline (888.753.5222); a website, lbbc.org; free quarterly newsletters; publications for African-American and Latina women; recordings; networking programs; healthcare-provider trainings; and the Paula A. Seidman Library and Resource Center.