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GBMI Launches New Brand

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SANTA BARBARA, Calif., July 17 /PRNewswire/ -- Global Brand Marketing, Inc., the leader in fashion forward footwear, is pleased to announce the launch of a new men's and women's footwear line called NOMASS by Dry-shoD. NOMASS is a design driven, active casual brand that allows entry into the luxury casual market for those looking to evolve from a traditional, white sneaker led lifestyle.

"The NOMASS product is a 'brown shoe sneaker line' for that consumer still looking for the comfort of athletic shoes in a more casual and sophisticated package," said Killick Datta, Chairman and Chief Executive Officer of Global Brand Marketing, Inc. "We recognized a demand for an active casual fashion brand, and we have responded with a directional and unique line that will enable us to grow our share in this category. Dry-shoD is a world renowned brand known for its innovative and exciting footwear offerings, and the NOMASS line will benefit from this design philosophy."

NOMASS displays the same edge that has come to characterize GBMI's other footwear collections and targets stylish customers between the ages of 22-35. NOMASS addresses the demand for more casual, yet stylish designs with price points of approximately $90 to $110. The full collection will officially launch at the WSA show August 1st and will be shipped to retail customers in time for the holiday selling season. It was just launched internationally at the recent Bread & Butter show in Barcelona.

GBMI plans to introduce strategic marketing and advertising initiatives to support the roll-out of the new NOMASS line. As part of the program, the Spring 2007 advertising campaign will have a very modern edge to it and will target the more fashionable and design centric customer.

Previously, the brand name was called Dry-shoD Verde, but only in the preliminary provisional phase. After a lengthy process of research and feedback from both consumer focus groups and our retail partners, the name NOMASS was determined to be a stronger choice and better suited for the brand.

About GBMI

Founded in late 1996 by Killick Datta, Global Brand Marketing Inc. is the owner of Dry-shoD, NOMASS by Dry-shoD, Mehandi and FunFlopps brands, retail store chain Global Feet, and is the authorized global footwear licensee of Diesel, XOXO, Nautica, 7 For All Mankind, and Mecca. Based in Santa Barbara, CA, GBMI designs, develops and markets stylish footwear for men, women, and children, and is distributed in over 145 countries worldwide. For further information on GBMI, please contact (805) 562.5600 or visit http://www.gbmi.net .