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Buy.com(R) Launches New Fragrance Store With Special Mother's Day Promotion

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ALISO VIEJO, Calif., April 30 /PRNewswire/ -- Buy.com, The Internet Superstore(TM), today launched an online fragrance store with savings up to 50 percent off more than 19,000 brand-name items from top-selling brands such as Calvin Klein, Ralph Lauren and Dolce & Gabbana. To celebrate the new store's launch, Buy.com and PayPal are teaming up to promote an exclusive "Mother's Day" coupon for $5 off purchases of $50 or more.

Beginning today through May 11, Buy.com will offer an exclusive coupon for customers to enjoy additional savings off already-reduced prices on new fragrance store purchases when they pay with PayPal. Shoppers also can apply the discount to Buy.com's other "mom-friendly" offerings in the toys & baby, apparel & shoes and jewelry & watches stores.

"We are focused on expanding our existing catalog with more product categories to satisfy customers' needs," said Neel Grover, CEO and president of Buy.com. "Timed for Mother's Day gift buying, the fragrance store launch and special PayPal promotion are great ways shoppers can continue to find the best deals and the perfect gifts on Buy.com."

The new fragrance store features a broad range of popular offerings thanks to a partnership with leading online fragrance retailer FragranceNet, which offers a catalog of more than 11,000 products.

"The depth and breadth of FragranceNet's products, combined with Buy.com's focus on delivering great deals and an excellent online shopping experience is a win-win for shoppers," said Jason Apfel, president at FragranceNet. "Both companies have a strong desire to provide customers with the best possible product selection, value and superior customer service."

Buy.com plans to expand the fragrance offering into a full health and beauty store and is working with a variety brand-name marketplace sellers to offer a wider range of quality hair care, skin care, cosmetics and other personal care products at affordable prices.

The fragrance store is Buy.com's latest addition to the growing number of diverse product categories, which also includes consumer electronics, books, games, toys, luggage, home and outdoor, sporting goods and much more. To experience the fragrance store and see a full product listing, please visit the Buy.com Web site at http://www.buy.com/dept/fragrance/66740.html.

About Buy.com

Buy.com is a leading e-commerce company with more than 12 million customer accounts, focused on providing its customers with a rewarding shopping experience and a broad selection of high-quality technology and entertainment retail goods at competitive prices. Buy.com offers millions of products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, videos, games, toys, bags, fragrance, home and outdoor, baby, jewelry, shoes, apparel and sporting goods. Founded in June of 1997, Buy.com is located in Aliso Viejo, California. Buy.com(R) and The Internet Superstore(TM) are trademarks of Buy.com Inc. Buy.com currently competes with a variety of companies that can be divided into two broad categories: (i) retailers and ecommerce marketplaces such as eBay, Amazon and Wal-Mart and (ii) specialty retailers or manufacturers such as Barnes & Noble, Best Buy and Dell.