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Create a 'Scent-sation' With Fragrance

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(NewsUSA) - Looking for a special gift for mom that fits her style?

Fragrance is always a gift that's sure to please, but picking the perfect scent can be tricky. If she's worn the same scent for years, it's easy to go with the tried and true. But it may be time to introduce her to a new intoxicating elixir.

"No one likes to be thought of as totally predictable and set in their ways,'' says Melissa Milrad Goldstein, senior fashion and beauty editor of Better Homes and Gardens. "Even if she's worn the same perfume for years, it may be time to captivate her senses with something new."

If moving into the realm of newness seems more like a recipe for disaster rather than success, take heart. According to Karyn Khoury, senior vice president for corporate fragrance development worldwide of the Estée Lauder Companies, giving someone a fragrance she will truly love is not as difficult as it may seem.

"Taking into account your mother's style, where she likes to travel, her favorite foods, colors and flowers, the scent she wears now, as well as her personality, can all give you a pretty accurate picture of what she'll want to wear over and over again," she says.

But you can "cheat" a bit by giving her something that is both old and new. Here are some tips:

* Experiment with new forms of fragrance. Go beyond the traditional and surprise mom with an unexpected form of her favorite fragrance. It's not just about scented body lotions and bath gels anymore; there are new, modern forms of fragrance that will capture her senses. Pleasures Precious Drops by Estée Lauder, for example, is a lightweight silky serum that dries to a satiny feel after being dabbed onto skin with a wand applicator.

* Choose a variation on a theme. For the mom who likes to switch it up but stays true to certain fragrance families, a new twist on an old favorite may be the way to go. For example, Estée Lauder's new Beautiful Love was inspired by the voluptuous florals in the original classic Beautiful, but the notes were adapted to leave a creamier, more sensuous impression.

If flying "fragrance blind" still seems like a bad idea, never fear. It's unlikely you'll make a mistake.

"The beauty of fragrance is that by changing it, women can express different moods and the different sides of themselves," Khoury says.

PHOTO: Gwyneth Paltrow, an actress and a mother, appreciates the gift of fragrance.